Director of Franchise Development – Marketing

HomeFront Brands

. Lead organic franchise lead generation across paid social, paid search, franchise portals, websites, and landing pages .

Posted 11/4/2026full-timeRemote • North Carolina • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in organic lead generation and franchise development marketing, with a strong focus on strategy, budget management, and compliance with franchise advertising regulations. Proven ability to lead teams and manage agency performance while nurturing relationships within the broker channel.

Highest-signal resume keywords

Franchise Development MarketingOrganic Lead GenerationPaid Social AdvertisingEmail AutomationFDD Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationFranchise SalesCampaign StrategyBudget ManagementReportingCreative JudgmentDirect Report ManagementAgency Performance ManagementEmail MarketingCRM Proficiency

Soft Skills

Strong WritingCreative Judgment

Tools & Technologies

Paid SearchLanding PagesEmail Automation ToolsCRM Systems

Industry Keywords

Franchise AdvertisingBroker ChannelConsultant NetworksHome ServicesMulti-Brand FranchiseEOS Operating System

About the role

Key responsibilities & impact

Lead organic franchise lead generation across paid social, paid search, franchise portals, websites, and landing pages
Grow the broker channel through consultant newsletters, portal profiles, sales tools, webinars, and events
Nurture the pipeline with email, SMS, and retargeting
Improve lead quality with the franchise development team
Align campaign and consultant outreach spend with available territories and open markets
Own strategy, budget, and reporting by brand and channel from lead through signed agreement
Build the team, leading 1–2 direct reports
Manage agency scope, budget, and performance
Maintain marketing compliance by working with Legal to align franchise advertising with the current FDD
Work closely with the Chief Development Officer, Legal team, and business stakeholders

Requirements

What you’ll need

7+ years in marketing, including 3+ years in franchise development marketing or franchise sales lead generation
Direct experience with both organic lead generation and the broker or consultant channel
Record of tying spend to qualified pipeline and signed agreements
Hands-on skill with paid social, paid search, landing pages, email automation, and a CRM
Working knowledge of the FDD and franchise advertising rules, including Item 19
Strong writing and creative judgment across multiple brand voices
Experience managing direct reports and outside agencies
Established relationships with franchise consultants and consultant networks (preferred)
Experience in home services or at a multi-brand franchise platform (preferred)
Familiarity with EOS or a similar operating system (preferred)

Benefits

Comp & perks

Equal opportunity employer committed to maintaining an inclusive workplace