HomeFront Brands

Marketing

• Lead organic franchise lead generation across paid social, paid search, franchise portals, websites, and landing pages
• Grow the broker channel through consultant newsletters, portal profiles, sales tools, webinars, and events
• Nurture the pipeline with email, SMS, and retargeting
• Improve lead quality with the franchise development team
• Align campaign and consultant outreach spend with available territories and open markets
• Own strategy, budget, and reporting by brand and channel from lead through signed agreement
• Build the team, leading 1–2 direct reports
• Manage agency scope, budget, and performance
• Maintain marketing compliance by working with Legal to align franchise advertising with the current FDD
• Work closely with the Chief Development Officer, Legal team, and business stakeholders

Explore Director of Franchise Development – Marketing at HomeFront Brands. Review requirements and application details.

Director of Franchise Development – Marketing

Vice President

• Work directly with the Executive Team, Brand Leadership, and Development Team members to optimize the franchise development approach for assigned brands
• Own the pipeline from Discovery Call to Confirmed Franchise Agreement
• Directly work with franchise candidates rather than managing a team
• Deepen relationships with franchise consultants and broker networks
• Partner with Franchise Development Marketing to convert website, paid, and social inquiries into qualified candidates
• Maintain relationships with the existing Franchise Network for in-network development, referrals, and high-touch validation opportunities
• Represent HomeFront Brands at industry events, broker conferences, and Discovery Days
• Work closely with the Chief Development Officer, Legal team, and business stakeholders

Explore VP of Franchise Development at HomeFront Brands. Review requirements and application details.

Open roles

Director of Franchise Development – Marketing

VP of Franchise Development