Conversion Content Strategist

Homera

. Develop and optimize content across multiple channels .

Posted 9/16/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and optimizing conversion-focused content across multiple channels, leveraging data-driven insights to enhance customer engagement and retention. Proficient in collaborating with marketing teams to align content strategies with business objectives and utilizing AI for improved marketing systems.

Highest-signal resume keywords

CopywritingContent MarketingConversion OptimizationCampaign Performance AnalysisCustomer Journey Understanding

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Conversion-Focused Content WritingA/B TestingData AnalysisLead GenerationCustomer AcquisitionEngagement StrategiesRetention Strategies

Soft Skills

CollaborationStrategic Thinking

Tools & Technologies

AI Utilization

Industry Keywords

Healthcare MarketingWellness MarketingTelehealth Marketing

About the role

Key responsibilities & impact

Develop and optimize content across multiple channels
Work with the Senior Growth Marketer to create messaging that engages customers, improves conversion rates, and supports customer acquisition and retention goals
Analyze campaign performance and apply insights to improve messaging, engagement, and conversion rates
Partner with the Senior Growth Marketer, Design team, and other stakeholders to develop, test, and optimize conversion-focused content across channels
Create and refine content variations for A/B testing across email, SMS, landing pages, paid advertising, and other customer-facing marketing assets
Contribute strategic content ideas supporting customer acquisition, engagement, retention, and overall growth objectives

Requirements

What you’ll need

5+ years of experience in copywriting, content marketing, growth marketing, conversion optimization, or a similar marketing role
Demonstrated ability to write conversion-focused content that drives measurable business results, such as lead generation, customer acquisition, engagement, retention, or conversion improvement
Experience using campaign performance data to refine messaging and improve results
Understanding of customer journey, conversion optimization, and customer psychology
Ability to collaborate with marketing stakeholders to align content with campaign objectives and business goals
Strong ability to utilize AI to create systems across teams
Strong portfolio demonstrating persuasive, conversion-focused marketing content across multiple channels
Experience writing for healthcare, wellness or telehealth is a plus

Benefits

Comp & perks

Flexible working hours
Work wherever you choose
Fun and casual work environment
Diverse, global team