Homera

Manager

• Manage content strategy for the brand and two internal creators across Instagram, TikTok, Facebook, and YouTube
• Plan trends, handle posting, and oversee account growth
• Develop organic content and Shop-native formats for the OTC line on TikTok Shop
• Work with TikTok Shop affiliates and creators
• Manage the day-to-day creator program and oversee the influencer coordination team
• Ensure content strategy aligns with each platform
• Provide weekly and monthly performance reporting
• Analyze what worked, what did not, and resulting changes
• Coordinate with paid social, lifecycle/email, PR, and content teams
• Ensure channels maintain a congruent brand feel

Organic Social Manager

Content Manager

• Develop and optimize content across multiple channels
• Work with the Senior Growth Marketer to create messaging that engages customers, improves conversion rates, and supports customer acquisition and retention goals
• Analyze campaign performance and apply insights to improve messaging, engagement, and conversion rates
• Partner with the Senior Growth Marketer, Design team, and other stakeholders to develop, test, and optimize conversion-focused content across channels
• Create and refine content variations for A/B testing across email, SMS, landing pages, paid advertising, and other customer-facing marketing assets
• Contribute strategic content ideas supporting customer acquisition, engagement, retention, and overall growth objectives

Organic Social Manager

Conversion Content Strategist