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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing organic social media strategies across multiple platforms, with a focus on TikTok Shop and influencer coordination. Proven ability to analyze performance metrics and adapt content strategies while ensuring compliance with regulatory standards.
Highest-signal resume keywords
Organic Social Media ManagementTikTok Shop ExperienceInfluencer CoordinationShort-Form CopywritingContent Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategyPerformance ReportingTrend AnalysisContent ProductionRegulatory Compliance
Soft Skills
Exceptional Organizational SkillsSelf-Directed Working Style
Tools & Technologies
InstagramTikTokFacebookYouTube
Industry Keywords
Health and BeautyBrand ManagementCreator Program ManagementAffiliate Marketing
About the role
Key responsibilities & impact- Manage content strategy for the brand and two internal creators across Instagram, TikTok, Facebook, and YouTube
- Plan trends, handle posting, and oversee account growth
- Develop organic content and Shop-native formats for the OTC line on TikTok Shop
- Work with TikTok Shop affiliates and creators
- Manage the day-to-day creator program and oversee the influencer coordination team
- Ensure content strategy aligns with each platform
- Provide weekly and monthly performance reporting
- Analyze what worked, what did not, and resulting changes
- Coordinate with paid social, lifecycle/email, PR, and content teams
- Ensure channels maintain a congruent brand feel
Requirements
What you’ll need- 3–5 years running organic social for a brand
- Hands-on TikTok Shop experience, including publishing Shop content, working with Shop affiliates, or helping launch a brand there
- Experience managing both brand accounts and creator/influencer accounts
- Genuine interest in health and beauty
- Exceptional organizational skills managing concurrent content streams, product lines, and creator deliverables within a documented system
- Self-directed working style suited to a remote environment with significant autonomy
- Strong short-form copywriting skills with a conversational voice appropriate to each platform
- Experience producing content within regulatory guidelines and strict claim-substantiation and compliance standards
- Full-time independent contractor status
Benefits
Comp & perks- Flexible working hours
- Work wherever you choose
- Fun and casual work environment
- Diverse, global team
