Marketing Ops Analyst

Honeycomb.io

. Build full-funnel reporting connecting marketing activity in HubSpot to opportunities and closed-won business in Salesforce .

Posted 10/16/2026full-timeRemote • United StatesMid-LevelSenior💰 $125,500 - $147,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building full-funnel reporting and analyzing data to drive marketing and revenue operations. Proficient in utilizing AI tools for reporting and insights, with strong analytical skills and experience in a SaaS environment.

Highest-signal resume keywords

Full-Funnel ReportingData AnalysisBI ToolsMarketing ConceptsLead Scoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ExcelData AnalysisReportingAttribution DefinitionCampaign ROI MeasurementLead Flow ManagementSQL ReadingAI Tools

Soft Skills

Interpersonal SkillsNegotiationCuriosity

Tools & Technologies

HubSpotSalesforceBI Tool

Industry Keywords

SaaSMQLsRevenue OperationsMarketing Activity

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build full-funnel reporting connecting marketing activity in HubSpot to opportunities and closed-won business in Salesforce
Make reporting visible to executives and teams across the organization
Define and document attribution, including “influenced” versus “marketing-sourced” and marketing-led, sales-led, or SDR-led lead tagging
Partner with marketing on lead scoring and lead flow into Salesforce
Improve campaign ROI measurement to guide spending decisions
Establish shared metric definitions and publish them as a single source of truth
Build reports and dashboards with AI tools, refine them with stakeholder feedback, and publish final versions to the BI tool on a regular refresh schedule
Analyze data, including with AI, to surface new patterns and insights
Partner with marketing, RevOps, and the broader revenue organization to improve visibility, forecasting, and accountability

Requirements

What you’ll need

About 3 to 5 years of experience, ideally in marketing, revenue operations, or a multi-hat go-to-market role
Strong analytical skills, with hands-on experience in Excel and BI tools
Working knowledge of marketing concepts and terms, such as MQLs
Interpersonal skills to negotiate shared definitions across teams with different perspectives
Curiosity about AI and how to use it in analysis
Experience in a SaaS environment
Bonus: ability to read SQL (writing it is not required)
Must verify identity and eligibility to work
Honeycomb cannot currently sponsor or support visa transfers

Benefits

Comp & perks

Generous equity with employee-friendly stock program
Transparent pay based on levels relative to experience
Unlimited PTO
Distributed-first mindset and culture
Home office, co-working, and internet stipend
Full benefits coverage for employees, with additional coverage available for dependents
Up to 16 weeks of paid parental leave, regardless of path to parenthood
Annual development allowance
Reasonable accommodations throughout the hiring process