Product Marketing Manager

Honeycomb.io

. Write and maintain accurate messaging for features and product areas .

Posted 10/26/2026full-timeRemote • CanadaJuniorMid-Level💰 CA$171,000 - CA$261,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong writing ability to create accurate messaging and sales enablement materials while effectively collaborating across teams to execute product launches. Utilizes data-driven insights to analyze performance and improve customer-facing content.

Highest-signal resume keywords

Product Marketing ExperienceB2B SaaS FamiliarityStrong Writing AbilityAI Tooling ApplicationProject Management Across Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingTechnical WritingSales EngineeringData AnalysisLaunch ExecutionCustomer InsightsCompetitive AnalysisSales Enablement MaterialsCase Study DevelopmentMessaging Creation

Soft Skills

CuriosityPatienceComfort With AmbiguityBias Toward Shipping

Tools & Technologies

AI ToolingOpenTelemetryDistributed TracingMCP-Based Workflows

Industry Keywords

ObservabilityDeveloper ToolsPlatform EngineeringReliability PracticesSLO Practices

About the role

Key responsibilities & impact

Write and maintain accurate messaging for features and product areas
Run launch execution for small and mid-sized releases and support larger releases
Build launch plans, write assets, coordinate Product, Marketing, Sales Engineering, and Customer Success, and report launch performance
Produce blog posts, solution briefs, web copy, demo scripts, FAQs, and customer-facing one-pagers
Create sales enablement materials including pitch narratives, objection handling, battlecards, and release updates
Join customer calls, listen to recorded calls, and improve underperforming materials
Track the observability market and competitor activity
Maintain current and honest competitive assets
Interview customers and prospects and turn insights into case studies, quotes, and proof points
Bring customer patterns back to Product and Marketing
Help define success metrics, analyze data, and share learnings

Requirements

What you’ll need

2 to 5 years of experience in product marketing or a closely adjacent go-to-market role such as content marketing, sales engineering, technical writing, developer relations, or product management
At least some experience in B2B SaaS
Strong writing ability, including translating dense technical explanations into concise, accurate, and useful content
Curiosity about technical products and patience to learn how they work
Ability to run projects across teams without formal authority
Comfort with ambiguity and a bias toward shipping
Willingness to use data to make decisions and honestly evaluate work
Demonstrated experience applying AI tooling in work
Must be eligible to work in Canada; Honeycomb cannot currently sponsor or support visa transfers
Nice-to-have exposure to observability, developer tools, distributed tracing, OpenTelemetry, platform engineering, or reliability and SLO practices
Nice-to-have experience marketing to engineers
Nice-to-have familiarity with AI and LLM tooling, including coding agents and MCP-based workflows
Nice-to-have experience with webinars, conference talks, or community programs
Nice-to-have experience working in a fully distributed company

Benefits

Comp & perks

Generous equity with employee-friendly stock program
Transparent pay based on levels relative to experience
Unlimited PTO
Distributed-first mindset and culture
Home office stipend
Co-working stipend
Internet stipend
Full benefits coverage for employees, with additional coverage available for dependents
Up to 16 weeks of paid parental leave, regardless of path to parenthood
Annual development allowance
Reasonable accommodations during the hiring process