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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in media planning and budget allocation across international markets, with a strong focus on optimizing media performance and acquisition efficiency. Proficient in analyzing conversion funnels and managing media KPIs to drive profitable growth.
Highest-signal resume keywords
Media PlanningGoogle Ads / Performance MaxMeta AdsTracking and AttributionPerformance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media KPIsCACCPACPMROASConversion Funnel AnalysisMedia ForecastingBudget AllocationCampaign OptimizationStrategic Media Plans
Soft Skills
OrganizedPersistentCreativeAdaptableExcellent Communication
Tools & Technologies
Google AdsPerformance MaxMeta AdsTikTok AdsYouTube Ads
Industry Keywords
Acquisition EfficiencyMedia ProfitabilityInternational MarketsEngaged SessionsAwareness Campaigns
Tech Stack
Tools & technologiesTypeScript
About the role
Key responsibilities & impact- Drive profitable growth for Horace across the French, UK, and US markets
- Maximize the return on every euro invested in media, acquisition, and brand awareness
- Maintain acquisition efficiency and profitability in France
- Manage media KPIs and optimize acquisition costs across French campaigns and channels
- Ensure media profitability in the UK through budget allocation and performance analysis by channel and campaign
- Structure, optimize, and oversee Google Ads and Performance Max campaigns in the US
- Optimize paid social channels, including Meta Ads, TikTok Ads, and YouTube Ads
- Analyze the conversion funnel and maximize the volume of engaged sessions in France
- Develop strategic media plans and deploy awareness campaigns in the UK
- Ensure the reliability of tracking, attribution, forecasts, and media projections
- Work as part of the Growth team, reporting to the Head of Acquisition
Requirements
What you’ll need- Strong experience in media planning and budget allocation across international markets
- Proficiency in Meta Ads, TikTok Ads, Google Ads / Performance Max (PMax), and YouTube Ads
- Proficiency in managing media KPIs, including CAC, CPA, CPM, and ROAS
- Proficiency in tracking and attribution
- Ability to analyze performance by market, channel, or campaign
- Ability to analyze conversion funnels
- Ability to build reliable media forecasts and projections
- Organized, structured, persistent, and able to act quickly
- Integrity, composure under pressure, determination, creativity, and innovation
- Agility, adaptability, and a fast-learning mindset
- Attention to detail, commitment, and initiative
- Ability to hold others accountable for their deliverables and move projects forward with rigor
- Excellent team spirit and smooth, clear, and persuasive written and verbal communication
- Ability to inspire others around a strategic vision, listen attentively, respect others, and remain open to constructive criticism
Benefits
Comp & perks- Horace helps every man feel good
- Timeless, premium, and accessible personal care products and fragrances (company offering, not an employee benefit)