Horace

Marketing

• Drive profitable growth for Horace across the French, UK, and US markets
• Maximize the return on every euro invested in media, acquisition, and brand awareness
• Maintain acquisition efficiency and profitability in France
• Manage media KPIs and optimize acquisition costs across French campaigns and channels
• Ensure media profitability in the UK through budget allocation and performance analysis by channel and campaign
• Structure, optimize, and oversee Google Ads and Performance Max campaigns in the US
• Optimize paid social channels, including Meta Ads, TikTok Ads, and YouTube Ads
• Analyze the conversion funnel and maximize the volume of engaged sessions in France
• Develop strategic media plans and deploy awareness campaigns in the UK
• Ensure the reliability of tracking, attribution, forecasts, and media projections
• Work as part of the Growth team, reporting to the Head of Acquisition

Media Buyer