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Horizontal Digital

Search & Discoverability Lead – SEO, AEO, GEO

Horizontal Digital

. Shape visibility across search engines, answer engines and AI-driven platforms for ambitious brands .

Posted 9/26/2026full-timeRemote • United KingdomSeniorWebsite

Tech Stack

Tools & technologies
CloudJavaScriptSitecore

About the role

Key responsibilities & impact
  • Shape visibility across search engines, answer engines and AI-driven platforms for ambitious brands
  • Own the full technical SEO lifecycle from audit and diagnosis through prioritised roadmaps and continuous optimisation
  • Lead comprehensive technical SEO audits covering crawlability, indexation, rendering and site architecture
  • Define and deliver SEO, AEO and GEO strategies and translate findings into prioritised, actionable roadmaps
  • Own SEO strategy across site migrations and replatforming projects, including redirect mapping and validation processes
  • Monitor performance using GA4, Search Console, Ahrefs, SEMrush, Screaming Frog and AI/LLM visibility tools
  • Partner with Content Strategists on keyword research, intent mapping and SERP analysis
  • Advise on SEO best practice within Sitecore XP, XM Cloud and Sitecore AI
  • Work with developers on rendering, crawlability and structured data
  • Present audit findings and recommendations to clients, support pre-sales and act as a thought leader
  • Collaborate with Content, UX, Data and Technology teams
  • Mentor colleagues and build capability
  • Define new frameworks and ways of working for a growing search and discoverability practice

Requirements

What you’ll need
  • 7+ years' experience in SEO with a strong technical focus, ideally within an agency or consultancy environment
  • Deep expertise in technical SEO including migrations, redirect mapping, indexation and site architecture
  • Strong hands-on experience with Ahrefs, SEMrush, Screaming Frog, GA4 and Search Console, plus AI/LLM visibility platforms such as Scrunch, Peec or Profound
  • Understanding of structured data, semantic search and AI-driven discoverability (AEO/GEO)
  • Hands-on experience delivering SEO within Sitecore environments (XP, XM Cloud or Sitecore AI)
  • Familiarity with JavaScript SEO, rendering challenges and modern web architectures
  • Strong collaboration and communication skills across technical and non-technical teams

Benefits

Comp & perks
  • 22 days holiday
  • 2 floating holiday days
  • 2 volunteering days
  • Defined contribution pension scheme
  • Flexibility + remote working