Horizontal Digital

SEO Marketing

• Shape visibility across search engines, answer engines and AI-driven platforms for ambitious brands
• Own the full technical SEO lifecycle from audit and diagnosis through prioritised roadmaps and continuous optimisation
• Lead comprehensive technical SEO audits covering crawlability, indexation, rendering and site architecture
• Define and deliver SEO, AEO and GEO strategies and translate findings into prioritised, actionable roadmaps
• Own SEO strategy across site migrations and replatforming projects, including redirect mapping and validation processes
• Monitor performance using GA4, Search Console, Ahrefs, SEMrush, Screaming Frog and AI/LLM visibility tools
• Partner with Content Strategists on keyword research, intent mapping and SERP analysis
• Advise on SEO best practice within Sitecore XP, XM Cloud and Sitecore AI
• Work with developers on rendering, crawlability and structured data
• Present audit findings and recommendations to clients, support pre-sales and act as a thought leader
• Collaborate with Content, UX, Data and Technology teams
• Mentor colleagues and build capability
• Define new frameworks and ways of working for a growing search and discoverability practice

Search & Discoverability Lead – SEO, AEO, GEO

Salesforce Developer

• Own technical delivery of Salesforce workstreams from solution design through development, deployment and go-live
• Lead technical discovery and design sessions with clients
• Translate business requirements into scalable Salesforce solutions and technical documentation
• Advise project teams and stakeholders on technical roadmaps, architecture and the Salesforce platform
• Lead and mentor developers, delegate work, review deliverables and uphold coding standards
• Own technical plans, risks, dependencies, timelines and resourcing across the development lifecycle
• Coordinate with project managers, solution consultants, clients and third-party vendors
• Act as the technical bridge between development teams, project leadership and client stakeholders
• Drive agile/Scrum delivery and adapt technical plans as needs change
• Maintain technical documentation, knowledge transfer, code quality and development best practices
• Serve as a Salesforce technical adviser and subject-matter expert for solution discussions, business development and complex technical challenges
• Keep current with Salesforce platform capabilities, architecture patterns and emerging technologies
• Use AI tools such as Claude Code to accelerate design and development, analyse change impacts, and validate safe rollout

Salesforce Technical Lead

Program Manager

• Lead complex Salesforce transformation programs across multiple clients and projects in the KSA region
• Oversee multiple Salesforce programs and ensure alignment with client objectives, timelines, and contractual commitments
• Establish program governance, executive reporting, risk management, and delivery health monitoring
• Ensure programs deliver measurable business value and customer outcomes
• Lead issue resolution and escalation management for complex or high-visibility programs
• Own program financial performance, including revenue realization, margin protection, cost management, budgets, forecasts, and commercial outcomes
• Ensure disciplined change control and scope management
• Act as a trusted advisor to senior client stakeholders
• Identify account growth and innovation opportunities
• Support sales and pre-sales activities, including proposals, delivery planning, and estimation
• Lead, mentor, and develop Salesforce Project Managers and delivery teams
• Strengthen delivery standards, tools, governance frameworks, and continuous improvement
• Ensure best practices across Agile delivery, program governance, and quality assurance
• Partner with solution architects and functional leaders to align business objectives with technical implementation strategies
• Continuously improve delivery processes, resource models, and delivery predictability

Senior Salesforce Program Manager

• Design and own the end-to-end Salesforce architecture across Sales, Service, Experience, Marketing, Data Cloud, and industry-specific clouds
• Work with business stakeholders and functional leads to turn requirements into scalable technical solutions
• Evaluate and design integration patterns between Salesforce and external systems using APIs, middleware, and event-driven approaches
• Ensure solutions meet enterprise architecture standards for scalability, security, and performance
• Guide development teams through design reviews, best practices, and code quality oversight
• Define API standards and data models, including canonical models
• Support pre-sales activity through solutioning, effort estimation, and architecture advice
• Create and maintain technical documentation, including ERDs, sequence diagrams, data mappings, and architecture blueprints
• Present technical design rationale, discuss it with key stakeholders, and drive architecture decisions
• Work directly with clients to shape technical solutions around business goals
• Guide and mentor developers and run code and design reviews
• Maintain Architecture Decision Records throughout projects
• Design data migration strategies across Salesforce clouds and define mechanisms to validate data accuracy and completeness
• Use AI tools such as Claude Code across the delivery lifecycle to accelerate design and development while safely validating and rolling out changes

Salesforce Technical Architect

Compliance

• Manage end-to-end visa and immigration processes for expatriate employees and eligible family members
• Apply for and manage business and visit visas for employees travelling to Saudi Arabia
• Coordinate employee and family health insurance additions, updates, amendments and removals
• Own and monitor the company’s Nitaqat/Saudization position, headcount ratio and quota band
• Act as primary contact for Saudization, visa and government relations matters
• Monitor Saudi labour law, MHRSD regulations and Qiwa/Muqeem/GOSI/visa platform requirements
• Manage government-related onboarding and offboarding administration for employees, contractors and families
• Keep leadership and HR updated on Saudization, visa and labour-law rules, deadlines and obligations
• Maintain compliance, visa and insurance tracking and reporting for leadership
• Lead sourcing, screening and recruitment for Saudi national hires
• Build and maintain a pipeline of Saudi talent across open roles
• Develop initiatives to attract, develop and retain Saudi national employees
• Partner on workforce planning incorporating Saudization targets and quota requirements
• Maintain candidate tracking and reporting in the Applicant Tracking System
• Support Talent Acquisition and HR projects and administrative tasks
• Act as culture ambassador for the Saudi team and support local engagement activities and events

KSA National – National Talent & Compliance Lead

Content Manager

• Develop and articulate a clear, strategic point of view for content aligned with brand identity, business goals, and user needs
• Lead content strategy deliverables from discovery through execution and optimization across client engagements
• Analyze performance data and user behavior to uncover insights for content decisions and optimization
• Conduct industry and competitive reviews to identify content gaps and strategic opportunities
• Perform content audits and gap analyses against business objectives
• Build and maintain content inventories for site migration planning, information architecture design, and content governance
• Partner with SEO specialists to integrate search best practices into content strategies
• Collaborate with the Practice Lead to grow the content strategy discipline, service offerings, tools, and team development
• Collaborate with strategists, UX designers, developers, and project managers to shape and execute content strategies
• Lead ongoing retainer programs and new consulting engagements using a platform-agnostic approach

Search & Discoverability Lead – SEO, AEO, GEO

Salesforce Technical Lead

Senior Salesforce Program Manager

Salesforce Technical Architect

KSA National – National Talent & Compliance Lead

Senior Content Strategist – Contract