Paid Media, Creative Strategist – Part-time, Contract

Hostie

. Own day-to-day campaign management, optimization, and performance across Meta, Google Ads, and other paid channels .

Posted 11/9/2026part-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns across platforms like Meta and Google Ads, with a strong focus on B2B lead generation and performance marketing. Proficient in utilizing AI tools for creative development and execution while providing actionable insights for continuous improvement.

Highest-signal resume keywords

Paid Media Campaign ManagementB2B Lead GenerationPerformance MarketingAI Tools UtilizationGoogle Ads

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationAudience TargetingAd Creative TestingLead Quality OptimizationCost Per Lead ManagementDemo Conversion Strategies

Soft Skills

Self-StarterIndependent WorkOwnership of Results

Tools & Technologies

MetaGoogle AdsHubSpotGA4Claude

About the role

Key responsibilities & impact

Own day-to-day campaign management, optimization, and performance across Meta, Google Ads, and other paid channels
Build and test audiences, targeting strategies, messaging, and ad formats
Develop and execute a continuous pipeline of creative tests to improve performance
Use AI tools like Claude to develop ad concepts, copy, and creative assets
Brief designers on additional creative needs
Monitor campaign performance and identify opportunities
Optimize for lead quality, cost per lead, and demo conversions
Share actionable insights, results, and recommendations for ongoing improvements

Requirements

What you’ll need

Proven experience managing paid media campaigns, particularly Meta and Google Ads
Strong understanding of B2B lead generation and performance marketing
Experience testing and iterating on ad creative
Comfortable using AI tools to accelerate creative development and execution
Self-starter who can work independently, move quickly, and take ownership of results
Experience with HubSpot and GA4 is a plus
Available for an initial 3–6 month contract at approximately 15 hours per week

Benefits

Comp & perks

Opportunity to extend the engagement or increase hours based on business needs and performance