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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid media campaigns across multiple platforms, including Google Ads and Meta Ads Manager, with a strong focus on budget management, audience targeting, and performance optimization. Proficient in analyzing campaign data and implementing A/B testing to enhance conversion paths and overall campaign effectiveness.
Highest-signal resume keywords
Paid Media StrategyGoogle Ads ManagementA/B Testing DesignAnalytical SkillsBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid SearchPaid SocialDisplay AdvertisingRemarketingAd CopywritingAudience TargetingCampaign AttributionConversion OptimizationMarketing AutomationCRM Systems
Soft Skills
Project ManagementEffective PresentationIndependent WorkProactive Problem SolvingCollaboration
Tools & Technologies
Google AdsMeta Ads ManagerMicrosoft AdvertisingLinkedIn Campaign ManagerGA4Google Tag ManagerAI WorkflowsWordPressSaaS ProductsB2B Technology
Certifications & Qualifications
Google Ads CertificationMeta Blueprint Certification
Industry Keywords
Paid MediaClick-Fraud Risk ManagementCustomer Journey AnalysisConversion PathsRemote Work Experience
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Own paid media strategy and hands-on execution across the managed.com portfolio of brands
- Build and execute paid media strategies across Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, X Ads, and other relevant channels
- Plan, allocate, and optimize annual six-figure advertising budgets across paid channels
- Set campaign KPIs, monitor pacing and performance, and report results and optimization recommendations to leadership
- Manage keyword research, competitive analysis, bid strategies, and campaign structures across audiences, regions, and devices
- Develop and refine audience targeting using first-party and third-party data
- Create and refine ad copy and creative, and run A/B tests across advertisements, landing pages, and campaign concepts
- Analyze customer journeys, conversion paths, and campaign attribution to identify and implement performance improvements
- Use the company’s internal AI-connected paid media system and other AI workflows to review performance, streamline work, and support optimization decisions
- Partner with web development to improve conversion tracking and landing-page performance, including GA4 and Google Tag Manager
- Coordinate paid and organic search strategies with content and SEO partners
- Develop and maintain controls that reduce click-fraud risk
- Manage external agencies and vendors
- Share paid media best practices with the broader team
- Support other tasks or projects as assigned to meet team and business needs
Requirements
What you’ll need- 5+ years of experience managing paid media campaigns, including at least 2 years in a senior role
- Hands-on experience managing paid media platforms and personally managing annual advertising budgets of six figures or more; strategy-only or agency-oversight experience is not sufficient
- Expert knowledge of paid search, paid social, display, and remarketing
- Advanced analytical and attribution skills, including use of customer-journey and campaign data to improve conversion paths and performance
- Ability to design and interpret A/B tests involving ad copy, creative, and landing pages
- Strong skill in writing and refining effective ad copy and creative aligned with brand messaging
- Experience with marketing automation and CRM systems; comparable platforms acceptable
- Experience with, or demonstrated interest in, using AI to streamline workflows, review performance, and support campaign optimization
- Careful project management, clear recommendations, and effective presentation of performance data to leadership
- Ability to work independently, follow through from idea to results, proactively identify performance or tracking issues, and keep remote partners aligned
- Availability to work with US Eastern Time or similar hours and provide sufficient overlap with colleagues in North America and Europe when needed
- Experience with web hosting, SaaS, or similar B2B technology products is a plus
- Google Ads or Meta Blueprint certification is an additional asset
- Experience with GA4 and Google Tag Manager is an additional asset
- Familiarity with WordPress or a comparable CMS is an additional asset
- Experience working remotely is an additional asset
- Fluency in written and spoken English; other languages considered an asset
Benefits
Comp & perks- Remote-first work, with team members across many countries
- Competitive pay, benchmarked against the markets we hire in
- Room to grow, with real ownership of your work and support for professional development
- Flexibility in how and when you work, within the core hours your team needs
- Access to the AI tools you need to do your work, and the room to experiment with them
- Equal-opportunity employer
- Accommodations for people with disabilities at every stage of the hiring process