Lead, Lifecycle Marketing

Housecall Pro

. Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $83,600 - $104,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing multi-channel lifecycle marketing strategies, utilizing email, SMS, and in-app messaging. Proficient in creating dynamic, personalized content and ensuring compliance with relevant regulations while optimizing campaign performance.

Highest-signal resume keywords

Email MarketingLifecycle Marketing StrategiesLiquid and Mustache TemplatesA/B TestingGDPR Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLCSSJavaScriptCampaign StrategyData SegmentationEvent TrackingPersonalizationWebhooks ConfigurationEmail Campaign DeploymentCustomer Data Models

Soft Skills

Strong CommunicationTeamworkAttention to DetailCreative Problem-SolvingProactive Mindset

Tools & Technologies

CDPSegmentMParticleRudderStackCRM

Industry Keywords

CAN-SPAMTCPASMS GuidelinesMulti-Channel MarketingCustomer Segmentation

About the role

Key responsibilities & impact

Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
Build dynamic, personalized content with Liquid and Mustache logic, including conditionals, loops, fallbacks, and data-driven content blocks
Configure and troubleshoot webhooks passing real-time event and user data between the marketing platform, product, CRM, and third-party tools
Work with Product, Data, Martech, and Engineering to define event tracking, user attributes, and journey-triggering data
Collaborate with content and design teams to create engaging campaigns tailored to customer segments
Segment customer lists and apply personalization for targeted communications
Build accurate email campaigns for deployment
Conduct A/B testing to improve engagement and conversions
Maintain the lifecycle marketing calendar for cohesive cross-channel messaging
Ensure compliance with GDPR, CAN-SPAM, TCPA, and SMS guidelines
Monitor and analyze lifecycle-channel performance, optimize campaigns, and provide actionable stakeholder insights

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
5+ years of experience in email marketing, SMS, and in-app messaging, including campaign strategy, execution, and analysis
Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries, and client-specific rendering fixes
Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation
Proven experience writing Liquid and/or Mustache templates for advanced personalization and conditional content
Solid grasp of customer data models, segmentation, and event-based triggering
Experience with A/B testing, segmentation, and personalization across channels with proven success driving lift in engagement
Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA
Experience with a CDP such as Segment, mParticle, or RudderStack is a plus
Strong communication and teamwork skills
Attention to detail and creative problem-solving abilities
Ability to adapt to changing priorities and meet deadlines
Proactive mindset focused on continuous improvement
Enthusiasm for learning and staying current with industry trends
Ability to multitask to ensure communications and deployments happen on time

Benefits

Comp & perks

Medical, dental, vision, life, and disability insurance
401(k)
Paid holidays
Flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup backed by top-tier VCs
Monthly tech reimbursements
Employee assistance program
Flexible time off
Paid parental leave
Other company benefits