Senior Manager, Conversion Rate Optimization

Housecall Pro

. Lead conversion rate optimization strategy and annual roadmap across the website .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $134,000 - $162,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced expertise in conversion rate optimization and digital experimentation, leveraging behavioral analytics and statistical methodologies to drive measurable business impact. Capable of leading cross-functional teams and influencing stakeholders while fostering a culture of experimentation and continuous improvement.

Highest-signal resume keywords

Conversion Rate OptimizationExperimentation MethodologyDigital AnalyticsTeam LeadershipStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingMultivariate TestingHypothesis DevelopmentStatistical Power AnalysisSample SizingSegmentationWebsite OptimizationConversion Strategy DevelopmentBehavioral AnalyticsGrowth Marketing

Soft Skills

Executive-Ready CommunicationStrong Business JudgmentAbility to Manage Competing PrioritiesTest-and-Learn MindsetPersonal Resilience

Tools & Technologies

OptimizelyVWOGoogle Analytics 4HotjarFullStoryContentsquare

Industry Keywords

Growth MarketingDigital ExperimentationCustomer InsightsMarket SignalsCross-Functional Collaboration

About the role

Key responsibilities & impact

Lead conversion rate optimization strategy and annual roadmap across the website
Manage and develop a high-performing conversion optimization team
Direct A/B and multivariate experiments across landing pages, forms, messaging, calls-to-action, site architecture, and traffic-to-lead journey stages
Establish research strategy using behavioral analytics, funnel analysis, visitor feedback, session recordings, usability research, customer insights, and market signals
Shape landing page and digital journey strategy across paid and organic acquisition channels
Drive improvements to navigation, site performance, trust signals, form experiences, personalization, mobile journeys, and conversion factors
Influence Product, Engineering, Design, Analytics, and Marketing Operations roadmaps
Define measurement framework connecting experiment results to qualified lead generation, acquisition efficiency, and Growth Marketing objectives
Establish standards for experiment intake, prioritization, quality assurance, statistical rigor, documentation, rollout decisions, knowledge management, and communication of learnings
Advance an organization-wide culture of experimentation and translate findings into strategic recommendations

Requirements

What you’ll need

8+ years of experience in conversion rate optimization, growth marketing, digital experimentation, product growth, or a related discipline
Ownership of sophisticated experimentation programs with measurable business impact
Advanced expertise in experimentation methodology, including hypothesis development, statistical power, sample sizing, significance, test validity, interaction effects, segmentation, and interpretation of complex results
Deep experience with experimentation, digital analytics, behavioral analytics, and website optimization platforms such as Optimizely, VWO, Google Analytics 4, Hotjar, FullStory, and Contentsquare
Experience combining quantitative and qualitative research methodologies
Experience developing conversion strategy across multiple acquisition channels, customer segments, products, or verticals
Experience influencing Product, Engineering, Design, Analytics, Marketing Operations, and senior Marketing stakeholders
Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, a related field, or equivalent work experience
Experience driving team efficiency or output quality through strategic use of AI tools and automation
Strategic thinking connecting customer behavior, marketing economics, website performance, and experimentation
Experience leading through influence across cross-functional partners without direct authority
Strong business judgment
Executive-ready communication skills
Ability to manage competing priorities and complex cross-functional work
Test-and-learn mindset
Ability to develop people, raise standards, and foster accountability, curiosity, healthy debate, and continuous improvement
Breadth of cross-functional interests or depth of specialized mastery
Personal resilience and ability to thrive in ambiguity

Benefits

Comp & perks

Medical, dental, vision, life, and disability insurance
401(k)
Paid holidays
Flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup
Monthly tech reimbursements
Employee assistance program
Flexible time off
Paid parental leave
Other company benefits