Senior Manager, Performance Marketing

Housecall Pro

. Lead a team of performance marketers across paid media and acquisition channels, setting priorities, performance expectations, and team goals .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $134,000 - $162,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading performance marketing strategies across multiple channels, managing substantial media budgets, and optimizing customer acquisition through data-driven insights. Proven ability to collaborate cross-functionally and leverage emerging technologies to enhance marketing effectiveness.

Highest-signal resume keywords

Performance Marketing StrategyPaid Social AdvertisingBudget ManagementAnalytical FluencyTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCustomer Acquisition CostLifetime ValueAttributionForecastingExperimentation DesignOptimizationCreative StrategyData AnalysisPerformance Metrics

Soft Skills

CommunicationCollaborationStrategic JudgmentCuriosityResilience

Tools & Technologies

Meta Ads ManagerTikTok Ads ManagerGoogle AnalyticsLookerTableau

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business

Industry Keywords

Performance MarketingCustomer InsightsEmerging Acquisition ChannelsCross-Functional CollaborationAgency Management

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead a team of performance marketers across paid media and acquisition channels, setting priorities, performance expectations, and team goals
Own and execute end-to-end performance marketing strategy across paid social, creator and influencer marketing, direct mail, affiliate, and emerging acquisition channels
Manage and optimize a $20M+ annual media budget to drive scalable customer acquisition, revenue growth, and efficient return on investment
Analyze full-funnel performance and translate channel, customer, and financial data into strategies improving customer acquisition cost, lifetime value, conversion, and incrementality
Identify, test, and scale new marketing channels and acquisition strategies that create net-new demand and expand growth opportunities
Partner with Creative on customer insights, performance data, creative testing, briefs, and campaign execution
Collaborate with Lifecycle Marketing, Analytics, Finance, Product, and other cross-functional partners to strengthen the full-funnel acquisition engine
Design and execute structured experimentation across creative, audiences, offers, targeting, landing pages, and channel tactics
Own reporting, performance forecasting, and investment recommendations, communicating results, risks, and opportunities to senior leadership
Manage agency, vendor, platform, and partner relationships while identifying emerging tools, capabilities, and approaches that improve performance

Requirements

What you’ll need

7+ years of experience in digital or performance marketing
2+ years leading, coaching, or developing marketing professionals
Experience managing material marketing budgets across multiple channels, programs, product lines, markets, or audiences
Ability to allocate investment and optimize performance across a complex portfolio
Strong expertise in paid social advertising platforms and performance marketing tools, including Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looker, and Tableau
Strong analytical fluency across full-funnel marketing metrics, including customer acquisition cost, lifetime value, attribution, testing, and forecasting
Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
Strong strategic judgment and ability to balance long-term growth opportunities with near-term performance and efficiency
Bias for action, experimentation, and continuous optimization
Excellent communication and cross-functional collaboration skills
Curiosity about emerging customer acquisition strategies, technologies, platforms, and consumer behaviors
Comfort making decisions, establishing priorities, and creating clarity in a fast-paced and ambiguous environment
Ability to connect customer insights, creative strategy, channel performance, and business outcomes
Multi-dimensional background with breadth of cross-functional interests or depth of specialized mastery
Personal resilience to learn from scratch and thrive in ambiguity

Benefits

Comp & perks

Medical, dental, vision, life, and disability insurance
401(k)
Paid holidays
Flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup backed by top-tier VCs
Monthly tech reimbursements
Employee assistance program
Flexible time off
Paid parental leave
Other company benefits