Senior Manager, Performance Marketing – Mobile

Housecall Pro

. Lead mobile new customer acquisition strategy across paid and organic channels .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $134,000 - $162,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in mobile user acquisition strategies, including App Store Optimization and mobile measurement platforms. Proven ability to analyze performance metrics and drive team efficiency through strategic use of technology and data-informed decision-making.

Highest-signal resume keywords

Mobile User AcquisitionApp Store OptimizationMobile Measurement PlatformsPerformance ReportingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingMobile MarketingCampaign ManagementAnalytical FluencyIncrementality TestingCost Per Install AnalysisInstall-To-Activation RatesLTV/CAC ConceptsTesting and Scaling PlatformsCreative Asset Development

Soft Skills

Strong Communication SkillsInfluencing SkillsCuriosityPersonal ResilienceComfort with Ambiguity

Tools & Technologies

AdjustBranchApple Search AdsMetaGoogle Ads

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Mobile Martech EcosystemMobile Acquisition FunnelCompetitive AnalysisCustomer-Insight-Driven AssetsAI Tools and Automation

About the role

Key responsibilities & impact

Lead mobile new customer acquisition strategy across paid and organic channels
Own App Store Optimization (ASO) strategy and Housecall Pro's presence across mobile app stores
Act as business owner for mobile measurement and attribution
Forecast and report on the mobile acquisition funnel and establish key performance indicators
Manage mobile measurement and attribution platforms such as Adjust and Branch
Collaborate with Creative to develop and test mobile-specific acquisition assets
Partner with Product and Engineering on app store presence, attribution implementation, onboarding entry points, and platform-specific tracking requirements
Test, launch, and scale new app-focused acquisition programs and channels
Conduct competitive intelligence and market analysis
Coach and develop team members while establishing priorities, operating rhythms, and an experimentation-focused culture
Partner cross-functionally with Product, Engineering, Analytics, Creative, Lifecycle, and Performance Marketing teams

Requirements

What you’ll need

8+ years of experience in growth marketing, mobile marketing, or marketing operations
Proven success scaling mobile user acquisition and engagement through paid channels
Expertise in mobile measurement and tracking platforms such as Branch and Adjust
Fluency in the mobile martech ecosystem
Analytical fluency in the full mobile acquisition funnel, including cost per install, install-to-activation rates, LTV/CAC concepts, and incrementality testing
Experience launching, testing, and scaling new platforms
Experience working with creative teams to create mobile-first, customer-insight-driven assets at high velocity
Hands-on experience managing campaigns in mobile app advertising platforms, including Apple Search Ads, Meta, and Google Ads
Strong analytical capabilities and experience with performance reporting and competitive analysis
Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience
Proven experience driving team efficiency or output quality through strategic use of AI tools and automation
Strong cross-functional communication and influencing skills
Comfort navigating ambiguity and making data-informed decisions
Curiosity about emerging mobile platforms, technologies, measurement approaches, and acquisition opportunities
Personal resilience and ability to thrive in ambiguity

Benefits

Comp & perks

Medical, dental, vision, life, and disability insurance
401(k)
Paid holidays
Flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup
Monthly tech reimbursements
Employee assistance program
Paid parental leave
Other company benefits
Culture built on innovation and big ideas