Senior Product Marketing Manager, VoC, Competitive Intelligence

Housecall Pro

. Harness customer insights and competitive analysis to collaborate with product and marketing teams and develop product marketing strategies .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $127,000 - $162,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing strategies, go-to-market planning, and cross-functional collaboration to drive product success. Proficient in leveraging customer insights and competitive analysis to enhance product messaging and optimize marketing efforts.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy DevelopmentCross-Functional CollaborationStrong Copywriting SkillsAI Tools and Automation Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGo-To-Market Campaign PlanningCustomer ResearchMarket Performance MonitoringContent DevelopmentAsset Production ManagementKPI AchievementIntegrated Marketing ChannelsPost-Launch OptimizationCompetitive Analysis

Soft Skills

Empathy for the CustomerCreative Problem-SolvingExcellent Communication SkillsAttention to DetailPersonal Resilience

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration

Industry Keywords

Small Business OwnersHome Service Business TradesProduct MessagingMarket PerceptionCustomer Insights

About the role

Key responsibilities & impact

Harness customer insights and competitive analysis to collaborate with product and marketing teams and develop product marketing strategies
Mentor junior team members
Develop product messaging and content to shape market perception and enhance storytelling
Plan and coordinate go-to-market strategies for new product launches
Orchestrate product launch activities with cross-functional teams
Monitor and track product performance during and after launches and refine the approach based on feedback
Equip Sales and Customer Success teams with tools and narratives to communicate product value
Manage post-launch optimization efforts in response to market shifts and new opportunities
Perform customer research, develop strategy, collect requirements, and manage asset production with cross-functional teams

Requirements

What you’ll need

7+ years of experience in Product Marketing or a related field
Bachelor’s degree in Marketing, Business Administration, related field, or equivalent work experience
Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
Experience and understanding of go-to-market strategies, approaches, and levers
Proven track record of collaborating cross-functionally to achieve shared KPIs
Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
Experience with small business owners; home service business trades preferred
Strong copywriting skills with an ability to translate complex material into comprehensible insights
Empathy for the customer
Creative problem-solving and motivation to test and learn
Excellent communication skills
Prompt attention to detail
A multi-dimensional background with breadth of cross-functional interests or depth of specialized mastery
Personal resilience to learn from scratch and thrive in ambiguity

Benefits

Comp & perks

Medical, dental, vision, life, and disability insurance
401(k)
Paid holidays
Flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup
Monthly tech reimbursements
Employee assistance program
Flexible time off
Paid parental leave
Other company benefits