Sales Development Representative

HowGood

. Prospect into food and beverage brands, CPG manufacturers, retailers, foodservice operators, and ingredient suppliers .

Posted 10/20/2026full-timeRemote • New York • United StatesMid-LevelSenior💰 $70,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in outbound prospecting, utilizing AI tools for account research and personalized outreach, while maintaining accurate CRM records. Proven ability to engage with sustainability and procurement leaders in the food and beverage sector, driving sales conversations and meeting quotas.

Highest-signal resume keywords

Prospecting ExperienceQuota AttainmentAI Tools ProficiencyCold Calling SkillsSustainability Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

ProspectingSales ConversionQuota ManagementPipeline DevelopmentCold CallingAccount ResearchMeeting QualificationSustainability ReportingCarbon AccountingStakeholder Engagement

Soft Skills

Creative Problem SolvingCommunication SkillsCollaboration

Tools & Technologies

ApolloClayAmplemarketCRM SoftwareAI Research Assistants

Industry Keywords

Food and BeverageCPGRetailSupply ChainB2B SaaSESG ReportingScope 3 Emissions

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Prospect into food and beverage brands, CPG manufacturers, retailers, foodservice operators, and ingredient suppliers
Cold call, email, and message sustainability, R&D, procurement, and commercial leaders
Research SupplierConnect accounts, identify the right buyer, and initiate sales conversations
Identify buying signals such as climate commitments, Scope 3 reporting deadlines, retailer data requests, and sustainability hires
Qualify meetings against agreed criteria and hand them off to Account Executives with clear notes
Use AI tools to research accounts, personalize outreach, and maintain accurate CRM records
Test messaging by segment, track conversions, and share results with the sales team weekly
Help build the SDR playbook as a founding member of the SDR team
Convert suppliers joining through SupplierConnect into sales conversations

Requirements

What you’ll need

A prior prospecting role (SDR or BDR) and a prior quota-carrying role, ideally at a B2B SaaS or data company
A track record with numbers: meetings booked, quota attainment, and pipeline sourced
Creative approach to outbound prospecting
Willingness to cold call daily
Hands-on experience with prospecting and AI tools such as Apollo, Clay, Amplemarket, or AI research assistants
Experience selling into food, CPG, retail, or supply chain companies (nice to have)
Familiarity with carbon accounting, Scope 3 emissions, or ESG reporting (nice to have)
Experience selling to enterprise accounts with several stakeholders (nice to have)
A second language for prospects in Europe; German, French, Spanish, and Italian preferred (nice to have)

Benefits

Comp & perks

Medical, dental and vision insurance
Disability insurance
Flexible paid time off
Three months of paid parental leave
Time off to volunteer
Support for continued education