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About the role
Key responsibilities & impact- Define and execute the European go-to-market plan, including target accounts, segment prioritization, and territory planning across CPG, retail, ingredient supplier, and food service sectors
- Research, prospect, and generate high-quality enterprise opportunities
- Maintain accurate pipeline data and forecasts in the CRM
- Run executive-level presentations and consultative discussions demonstrating Latis value through sales lift, carbon emission reduction, and progress toward ESG goals
- Close $100k+ SaaS agreements against an annual quota
- Partner with Marketing, Customer Success, Product, and Research on messaging, onboarding handoffs, and account expansion
- Track European market trends and regulatory developments such as CSRD
- Relay client feedback to inform the product roadmap
- Represent HowGood at industry events, conferences, and client meetings across Europe
- Lead the growth of Latis, HowGood's sustainability intelligence platform, across Europe
Requirements
What you’ll need- At least 7 years in B2B SaaS sales
- Proven track record of consistently meeting or exceeding quota
- Experience closing $100k+ enterprise deals
- Recent experience selling to CPG, retail, ingredient supplier, or food service clients in Europe
- Strong understanding of or professional background in agriculture, sustainability, Scope 3 reporting/carbon accounting, supply systems, biodiversity, or ESG goals
- Experience building territory plans and forecasting accurately
- Experience navigating complex, multi-stakeholder enterprise procurement processes
- Exceptional written and verbal communication skills in English
- Comfort working in a lean, mission-driven, remote team across time zones
Benefits
Comp & perks- Variable commission
- Car allowance inclusive of salary
- Opportunity to drive measurable environmental impact at a company with a clear mission