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About the role
Key responsibilities & impact- Create short-form social and founder-led video for LinkedIn, Instagram, and YouTube
- Produce product stories, demos, launches, podcasts, interviews, guest moments, longer-form video, carousels, graphics, motion graphics, animations, event content, and reactive content
- Work with the founder, product, and GTM teams to turn ideas, conversations, products, customer wins, and AI/work trends into creative content
- Shoot founder content, podcasts, interviews, events, and other required footage
- Handle framing, lighting, and sound independently
- Edit content with strong hooks, pacing, cuts, captions, and sound
- Design carousels, graphics, thumbnails, product visuals, and social content within and beyond the brand
- Make HowNow products, including Guru, interesting through compelling product moments
- Develop recurring series, visual styles, and recognisable HowNow creative formats
- Test content, measure reach, engagement, saves, shares, and follower growth, and use results to guide future work
- Help shape social content strategy across LinkedIn, Instagram, and YouTube
- Convert high-performing organic content into paid-social-ready versions
- Manage multiple projects and maintain a steady weekly production rhythm
- Build HowNow’s distinctive creative style and expand audience reach
- Produce content for L&D Disrupt that travels beyond full episodes
Requirements
What you’ll need- Ability to take an idea from concept to finished piece independently
- Excellent video shooting and editing skills using Premiere Pro, Final Cut, or similar
- After Effects or similar for motion
- Strong visual and design skills
- Proficiency in Photoshop, Illustrator, and Lightroom or similar
- Familiarity with Figma and Canva
- Use of AI tools in creative workflows
- Knowledge of what works on LinkedIn, Instagram, and YouTube, and how content should differ by platform
- Clear point of view on quality, with ability to articulate why creators’ and brands’ work succeeds
- Ability to connect creative work to results and explain performance and changes made
- Curiosity about AI, technology, the world of work, and internet culture
- Ability to move quickly with imperfect briefs and improve briefs when provided
- Comfortable pitching ideas to founders, product, and sales, and taking feedback
- A good few years making social content, in-house, agency-side, or on personal channels
- B2B or learning tech experience is a bonus, not a requirement
- Portfolio is more important than job title, degree, or years spent in B2B SaaS
Benefits
Comp & perks- 10% discretionary performance based bonus
- Hybrid working (2x a week in our London office, Wednesdays and Thursdays)
- Work from anywhere, for up to two weeks per quarter
- Wind-down Fridays: no meetings from 2pm onwards on Fridays
- Enhanced maternity and paternity policies
- 25 days holiday, plus bank holidays and your birthday day off
- Employee pension scheme
- Private health insurance through Bupa, plus access to Yulife
- Annual £500 learning and development budget
- Dog friendly offices
- Monthly socials
- Access to HowNow+
- Cycle to Work scheme
- Financial wellbeing support via Mintago