Social Content Producer, B2B Experience Required

HowNow

. Create short-form social and founder-led video .

Posted 10/21/2026full-timeLondon • United KingdomMid-LevelSenior💰 £42,000 - £46,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating engaging short-form and long-form video content tailored for B2B audiences, utilizing advanced video editing skills and design tools. Proficient in developing social content strategies and measuring performance metrics to enhance audience engagement across platforms like LinkedIn, Instagram, and YouTube.

Highest-signal resume keywords

Video Shooting And EditingContent Creation For B2B AudiencesProficiency In Premiere ProStrong Visual And Design SkillsExperience With Motion Graphics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Video EditingContent CreationSocial Media StrategyGraphic DesignMotion GraphicsPerformance MeasurementVideo ProductionContent DevelopmentShooting TechniquesCreative Concept Development

Soft Skills

Curiosity About AI And TechnologyAbility To Pitch IdeasAdaptabilityCollaborationIndependence

Tools & Technologies

Premiere ProFinal CutAfter EffectsPhotoshopIllustratorLightroomFigmaCanvaAI ToolsSocial Media Platforms

Industry Keywords

B2B Content CreationSaaS ProductsSocial Content StrategyEngagement MetricsInternet Culture

About the role

Key responsibilities & impact

Create short-form social and founder-led video
Produce product stories, demos, and launches
Create clips, interviews, and guest moments for The L&D Disrupt podcast
Produce YouTube and longer-form video
Create carousels, graphics, social visuals, motion graphics, and animations
Develop event and reactive content and new creative formats
Work with the founder, product, and GTM teams to turn ideas, conversations, products, customer wins, and AI/work trends into creative
Shoot founder content, podcasts, interviews, events, and other content
Edit video with effective hooks, pacing, cuts, captions, and sound
Design carousels, graphics, thumbnails, product visuals, and social content
Create compelling content about HowNow products for HR and business buyers
Develop recurring series, visual styles, and recognisable HowNow formats
Test, measure, and improve content using reach, engagement, saves, shares, and follower growth
Shape social content strategy across LinkedIn, Instagram, and YouTube
Adapt high-performing organic content for paid social
Manage multiple projects and maintain a steady weekly production rhythm

Requirements

What you’ll need

London based
Proven experience creating content for B2B audiences or SaaS products is essential
Several years of social content creation experience, in-house, agency-side, or on personal channels
Ability to take an idea from concept to finished piece independently
Excellent video shooting and editing skills using Premiere Pro, Final Cut, or similar
Experience with After Effects or similar for motion graphics
Strong visual and design skills
Proficiency in Photoshop, Illustrator, Lightroom, or similar
Familiarity with Figma and Canva
Use of AI tools in the creative workflow
Knowledge of what works on LinkedIn, Instagram, and YouTube
Ability to connect creative work to performance results
Curiosity about AI, technology, the world of work, and internet culture
Ability to move quickly with limited briefs
Comfortable pitching ideas to founders, product, and sales teams and receiving feedback
Portfolio demonstrating ability to engage professional audiences, explain products, or elevate B2B brands
Learning technology experience is a bonus

Benefits

Comp & perks

10% discretionary performance based bonus
Hybrid working (2x a week in our London office, Wednesdays and Thursdays)
Work from anywhere, for up to two weeks per quarter
Wind-down Fridays: no meetings from 2pm onwards on Fridays
Enhanced maternity and paternity policies
25 days holiday, plus bank holidays and your birthday day off
Employee pension scheme
Private health insurance through Bupa, plus access to Yulife
Annual £500 learning and development budget
Dog friendly offices
Monthly socials
Access to HowNow+
Cycle to Work scheme
Financial wellbeing support via Mintago