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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and operationalizing Sales engagement frameworks, including ABM motions and outreach sequences. Proficient in cross-functional collaboration with Sales and Marketing teams to enhance account planning and engagement strategies.
Highest-signal resume keywords
B2B Sales EnablementAccount-Based Marketing (ABM)Sales Engagement FrameworksMarketing AutomationCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ProgramsDemand GenerationCampaign PlaybooksEvent Invitation WorkflowsOutreach SequencesFollow-Up ProcessesEngagement TrackingCRM WorkflowsLead RoutingSales Alerts
Soft Skills
Written CommunicationCollaboration Skills
Tools & Technologies
Marketing OperationsSales Engagement Tools
Industry Keywords
Sales AdoptionAccount PlanningPipeline InfluenceExecutive MessagingCustomer-Facing Follow-Up
About the role
Key responsibilities & impact- Build a consistent Sales engagement framework across ABM motions
- Define and operationalize Sales invitations, cadence, follow-up workflows, and next-best actions for ABM events and engagements
- Partner with Sales and ABM Managers to maintain priority accounts, target stakeholders, buying centers, engagement signals, and campaign actions in SAR/account plans
- Work with Marketing Operations to automate lead routing, Sales alerts, event attendee follow-up, engagement signals, SLAs, and campaign response workflows
- Create Sales-ready outreach sequences, LinkedIn messages, event invite copy, executive notes, conversation guides, talk tracks, objection handling, and meeting follow-up templates
- Track Sales adoption and engagement performance, including outreach, invitations, follow-up, account-plan updates, meetings, account progression, and pipeline influence
- Capture Sales feedback to improve ABM engagement motions
- Deliver ABM frameworks, playbooks, templates, processes, dashboards, and effectiveness readouts
Requirements
What you’ll need- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or another related discipline, or commensurate work experience or demonstrated competence
- 6+ years of experience in B2B sales enablement, sales programs, ABM, field marketing, demand generation, revenue marketing, marketing operations, or enterprise campaign execution
- Experience working closely with enterprise Sales teams and understanding how Sales engages strategic accounts and buying committees
- Strong understanding of ABM motions and Sales/Marketing orchestration across 1:1, 1:few, and 1:many programs
- Experience creating Sales engagement frameworks, event invitation workflows, outreach sequences, campaign playbooks, talk tracks, and follow-up processes
- Familiarity with account planning or SAR processes, CRM workflows, marketing automation, lead routing, Sales alerts, and engagement tracking
- Strong cross-functional collaboration skills across Sales, Marketing, Operations, Insights, Agencies, and regional teams
- Strong written communication skills for Sales outreach, event invitations, executive messaging, and customer-facing follow-up
Benefits
Comp & perks- Bonus and/or equity opportunities (United States of America candidates only)
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- 4–12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave