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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in alliance strategy, business development, and go-to-market execution, particularly within Microsoft and Zoom ecosystems. Proven ability to manage partner investments, develop KPIs, and drive integrated marketing initiatives to achieve business objectives.
Highest-signal resume keywords
Alliance Strategy And Relationship ManagementBusiness Development And Joint Business PlanningGo-To-Market Strategy And 4P ExecutionKPI Development And Business AnalyticsMicrosoft And Zoom Collaboration Ecosystems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business DevelopmentJoint Business PlanningKPI DevelopmentROI MeasurementDemand GenerationIntegrated MarketingNew Product IntroductionSolution PositioningSales EnablementMarket Development Fund Management
Soft Skills
Effective CommunicationExecutive PresenceResults OrientationLearning AgilityCustomer Centricity
Tools & Technologies
SalesforceDigital Marketing Tools
Industry Keywords
Collaboration SolutionsPartner MarketingChannel ManagementCategory ManagementMarket Activation
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Develop Microsoft- and Zoom-specific alliance growth plans aligned to North America Collaboration objectives
- Translate global alliance strategies into actionable North America market execution plans
- Establish partner-specific KPIs, scorecards, business targets, milestones, owners, and governance
- Develop differentiated value propositions, integrated solution offers, and market positioning
- Negotiate, secure, allocate, and manage market alliance funding and joint investment vehicles
- Monitor funding utilization, compliance, ROI, risks, and corrective actions
- Create investment proposals and business cases for alliance-funded initiatives
- Develop and execute integrated 4P plans across product, pricing, placement, and promotion
- Coordinate launch support, demand generation, channel programs, partner enablement, sales incentives, and customer acquisition
- Lead joint messaging, campaign frameworks, sales content, and enablement for HP Collaboration solutions with Microsoft and Zoom
- Own senior relationships with Microsoft and Zoom regional alliance teams
- Lead quarterly business reviews, annual planning, executive updates, and performance governance
- Negotiate joint marketing, channel, sales, launch, and customer engagement activities
- Track and analyze market share, revenue, volume, attach rates, rebates, funding utilization, pipeline, and program performance
- Assess market trends, competitive actions, customer needs, ecosystem developments, and partner priorities
- Provide performance updates and recommendations to North America Collaboration leadership and cross-functional stakeholders
- Coordinate joint launch readiness, market activation, promotional campaigns, partner enablement, and field execution
- Provide market intelligence, partner input, and customer feedback to influence portfolio and go-to-market decisions
- Support integrated solution launches combining HP hardware, software, services, and partner platform capabilities
- Lead alliance-focused training, sales education, playbooks, and enablement for HP, channel, and partner sales teams
- Equip sellers with solution positioning, competitive differentiation, use cases, and partner-aligned customer narratives
- Build internal and external working relationships and guide cross-functional teams
Requirements
What you’ll need- Four-year or graduate degree in Marketing, Business Administration, or a related discipline, or commensurate work experience and demonstrated competence
- 7-10 years of experience in alliances, business development, partner marketing, sales, channel management, category management, product marketing, or a related field
- Demonstrated experience building joint business plans, managing partner investments, executing cross-functional go-to-market programs, and using performance data to drive business decisions
- Experience with technology ecosystems, collaboration solutions, or Microsoft and Zoom partner motions is strongly preferred
- Alliance strategy and relationship management
- Business development and joint business planning
- Go-to-market strategy and 4P execution
- Partner, channel, and category management
- Demand generation and integrated marketing
- Market development fund and investment management
- KPI development, business analytics, and ROI measurement
- New product introduction and launch management
- Value proposition, solution positioning, and sales enablement
- Executive communication, negotiation, and stakeholder influence
- Microsoft and Zoom collaboration ecosystems
- Salesforce and digital marketing tools
- Effective communication and executive presence
- Results orientation and accountability
- Learning agility and digital fluency
- Customer centricity
- Cross-functional leadership and influence
- Strategic thinking and analytical problem solving
Benefits
Comp & perks- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave