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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive gaming marketing strategies, leveraging market data and consumer insights to drive revenue and engagement. Proven ability to lead multi-channel campaigns and manage partnerships within the gaming ecosystem.
Highest-signal resume keywords
Gaming Marketing StrategyIntegrated Multi-Channel CampaignsStakeholder ManagementGo-To-Market PlanningCreator/Influencer Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing PlanningRevenue ContributionPerformance MarketingCampaign OptimizationMarket AnalysisBrand PositioningEvent ManagementCommunity EngagementBudget PlanningData-Driven Decision Making
Soft Skills
Strong CommunicationCross-Functional CollaborationLeadershipProblem SolvingAdaptability
Industry Keywords
Gaming EcosystemEsportsConsumer ElectronicsGaming AudiencesGaming EventsSocial IntelligenceCompetitive AnalysisGaming SponsorshipsCommunity DynamicsMarket Share
About the role
Key responsibilities & impact- Define and execute the local Gaming Marketing strategy aligned with business objectives and priorities
- Own end-to-end marketing planning across annual and quarterly cycles
- Translate business goals into marketing plans supporting revenue, market share, and premium-mix ambitions
- Act as the central Gaming Marketing lead for the DACH market
- Use market data, consumer insights, social intelligence, and competitive analysis to inform strategy
- Build gaming brand positioning through culturally relevant marketing
- Lead integrated, multi-channel campaigns across brand, performance, retail, e-commerce, and digital touchpoints
- Own go-to-market plans for gaming product launches and track performance
- Lead gaming events, esports programs, tournaments, and community activations
- Manage gaming sponsorships and partnerships
- Develop the DACH gaming social-channel strategy and lead content and community engagement
- Plan and manage creator and influencer programs
- Own gaming media strategy, campaign briefs, performance marketing, and optimization
- Partner with Retail Sales, Category, e-commerce, and other teams on commercial priorities
- Manage agencies and external partners, including scopes, timelines, budgets, and outcomes
- Own gaming marketing budget planning, tracking, and financial discipline
- Define success measures and report on awareness, engagement, traffic, conversion, revenue contribution, and ROI
Requirements
What you’ll need- 6+ years of experience in marketing within gaming, consumer electronics, or related industries
- Proven experience in gaming marketing, either within gaming brands, esports/publishers, or gaming-focused agencies
- Strong understanding of gaming audiences and proven ability to engage them through relevant marketing approaches
- Hands-on experience working with creator/influencer-led marketing programs
- Experience leading integrated, multi-channel marketing campaigns
- Solid business acumen with experience contributing to revenue and commercial targets
- Strong stakeholder management skills with the ability to operate in complex, cross-functional environments
- Experience managing agencies and external partners
- Strong understanding of the gaming ecosystem, community dynamics, and industry trends
- Experience running big gaming events (eg. gamescom)
- Experience in go-to-market planning for hardware or tech products
Benefits
Comp & perks- Equal employment opportunity
- Flexible work arrangement indicated by “HP Standard, FLEX (Germany)”