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About the role
Key responsibilities & impact- Design and execute research studies supporting marketing and business objectives
- Analyze advertising, campaign, and creative trends to identify findings and opportunities
- Translate research results into actionable insights and recommendations for marketing and business stakeholders
- Support marketing creative evaluation and campaign trend analysis
- Partner with external research vendors to manage and deliver research projects
- Maintain accurate, secure, and accessible research data repositories
- Collaborate with internal stakeholders to understand business questions and research needs
- Adhere to ethical, legal, and data privacy requirements
- Contribute to cross-functional initiatives and projects under general direction
- Lead and/or provide expertise to functional project teams
Requirements
What you’ll need- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or a related discipline, or commensurate work experience or demonstrated competence
- Typically 3-5 years of work experience, preferably in marketing, project management, or a related field
- Proven track record leading end-to-end market research and competitive intelligence projects
- Experience shaping syndicated and primary research agendas
- Ability to identify industry issues and turn trends into business opportunities and threats
- Experience developing actionable marketing recommendations with demonstrated business impact
- Advertising and creative campaign experience
- Experience managing research vendors, including scoping work, evaluating proposals, and participating in contract negotiations
- Ability to frame business problems and design research projects, including methodology, sample, and instrument
- Working knowledge of research ethics and data privacy and protection requirements, including GDPR and CCPA
- Ability to work independently on complex, ambiguous projects and resolve business issues using sound judgment
- Strong storytelling and presentation skills, including presenting insights to senior leaders
- Experience in technology, hardware, or B2B/commercial sectors preferred
- Experience with syndicated data sources and analyst firms such as IDC, Gartner, or Forrester preferred
- Proficiency in Power BI or similar tools preferred
- Applied knowledge of statistics and quantitative methods, such as segmentation, regression, and conjoint preferred
- Experience contributing to new product development or go-to-market planning through research preferred
- Experience using AI tools to accelerate research synthesis or analysis preferred
Benefits
Comp & perks- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
- Bonus and/or equity opportunities