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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing insights-led product marketing strategies and managing the full lifecycle of marketing assets. Proficient in project management, budget planning, and leading cross-functional teams to drive successful product introductions.
Highest-signal resume keywords
Product MarketingInsights-Led Strategic CommunicationsCreative Production ManagementProject ManagementBudget Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisBrand ManagementDigital MarketingMarket ResearchNew Product DevelopmentMessaging DevelopmentSocial Media MarketingCreative StrategyOmnichannel MarketingKPI Tracking
Soft Skills
Exceptional WritingInfluencing SkillsMentoringCollaborationLeadership
Certifications & Qualifications
Four-Year Degree in MarketingGraduate Degree in Marketing
Industry Keywords
Marketing CommunicationsBrand StrategyContent MarketingAdvertising ProductionCreative DevelopmentProduct Lifecycle ManagementCustomer InsightsFunctional Budget ManagementCross-Functional InitiativesSelling Techniques
About the role
Key responsibilities & impact- Develop insights-led new product introduction and product marketing strategies and assets for the Advanced Compute Solutions portfolio
- Define and write product value propositions with clear differentiation from adjacent products and key competitors
- Drive end-to-end creation of omnichannel NPI assets, including messaging, imagery, etail, videos, email, digital/social ads, and web
- Collaborate with business unit, category, market, HP.com, search, and communications teams to execute the 4Ps of marketing
- Monitor product performance, post-launch customer insights, and local marketing activation plans to refine positioning and messaging
- Update or create new marketing assets throughout the product lifecycle
- Inspire and manage agencies developing high-caliber creative work
- Manage functional budgets and project forecasting
- Lead and provide expertise to functional project teams and participate in cross-functional initiatives
Requirements
What you’ll need- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline, or commensurate work experience or demonstrated competence
- Typically 7-10 years of work experience, preferably in social marketing, content marketing and media, or a related field
- Understanding of the role of creative across the mix and ability to distinguish great from average creative
- Track record in insights- and data-led strategic communications planning
- Experience managing multiple concurrent projects or programs from insights to in-market, including production
- Exceptional writing and ability to influence and write messaging
- Experience in creative production for optical and digital photography, optical and CGI video, and traditional advertising production
- Ability to interface effectively with all levels of management and functional disciplines within and outside HP
- Ability to manage budget planning and processes
- Ability to lead by example and mentor less experienced team members
- Knowledge of analytics, brand management, brand marketing, brand strategy, branding, CRM, data analysis, digital marketing, go-to-market strategy, KPIs, market research, marketing communications, marketing strategies, new product development, product marketing, project management, selling techniques, social media, and thought leadership
Benefits
Comp & perks- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
- Bonus and/or equity opportunities