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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and portfolio strategy, with a strong ability to translate complex technology solutions into clear customer value propositions. Proven experience in go-to-market planning and cross-functional collaboration within a fast-paced, matrixed environment.
Highest-signal resume keywords
Product MarketingGo-To-Market PlanningPortfolio StrategyCross-Functional CollaborationLaunch Readiness
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Portfolio StrategyGo-To-Market PlanningProduct MarketingCustomer Value PropositionMarket InsightsSegmentationMessagingLaunch FrameworksSales EnablementNPI Processes
Soft Skills
Excellent Communication SkillsAbility to Manage Multiple PrioritiesAlignment Across TeamsInfluencing Without Authority
Tools & Technologies
Print SolutionsPC TechnologyWorkplace TechnologyManaged ServicesSoftwareAI SolutionsCloud-Connected Solutions
Industry Keywords
EnterpriseSMBTechnology SolutionsCompetitive IntelligenceCustomer Research
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own the end-to-end marketing launch of HP’s Enterprise and SMB print services and solutions
- Drive portfolio-level strategy across Enterprise and SMB services and solutions
- Lead go-to-market planning and launch readiness for new products, services, and solutions
- Connect Enterprise and SMB offerings into a cohesive portfolio story
- Apply customer, market, competitive, and portfolio insights to inform launch strategy, roadmap alignment, segmentation, messaging, and decisions
- Partner with product, category, sales, and market teams across the NPI lifecycle
- Develop launch frameworks, enablement direction, and storytelling guidance
- Identify opportunities to strengthen portfolio differentiation and improve launch effectiveness
- Translate portfolio priorities into actionable plans, compelling narratives, and field-ready materials
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, or a related field required
- 7+ years of experience in product marketing, portfolio strategy, go-to-market planning, or a related strategic marketing function
- Ability to translate complex products, services, and technology solutions into clear customer value propositions and differentiated messaging
- Experience working across cross-functional teams, including product, category, sales, and market marketing teams
- Understanding of enterprise, SMB, or technology solution buyer needs
- Excellent written and verbal communication skills
- Ability to manage multiple priorities, drive alignment across teams, and move work forward in a fast-paced environment
- Preferred: Experience with print, PC, workplace technology, managed services, software, AI, security, or cloud-connected solutions
- Preferred: Familiarity with NPI processes, launch readiness frameworks, sales enablement, and portfolio-level storytelling
- Ability to synthesize customer research, competitive intelligence, roadmap inputs, and business objectives into actionable recommendations
- Comfort operating in a matrixed, global organization and influencing without direct authority
Benefits
Comp & perks- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave