Retail Growth Manager

HP France

. Lead the development and execution of HP’s integrated marketing strategy for Best Buy in North America .

Posted 9/28/2026full-timeUnited StatesMid-LevelSenior💰 $110,300 - $159,950 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing strategies, particularly in retail and eCommerce environments. Proven ability to connect marketing activities to measurable business outcomes while leading cross-functional collaboration and influencing stakeholders.

Highest-signal resume keywords

Retail Marketing StrategyOmnichannel Shopper JourneysData Analysis and Performance EvaluationStakeholder Influence in Matrixed OrganizationsIntegrated Strategy Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Shopper MarketingAccount MarketingECommerceCategory ManagementRetail MediaDigital Shelf FundamentalsBusiness Performance MeasurementInvestment RecommendationsMarketing MetricsProduct Launch Strategy

Soft Skills

Excellent CommunicationLeadershipCross-Functional CollaborationAnalytical SkillsStrategic Development

Certifications & Qualifications

Bachelor's DegreeAdvanced Degree Preferred

Industry Keywords

Best BuyConsumer ElectronicsIntegrated MarketingCustomer TouchpointsIn-Store ExperienceMarketing ActivityTraffic and ConversionRetail PartnershipsBrand OutcomesOmnichannel Strategy

About the role

Key responsibilities & impact

Lead the development and execution of HP’s integrated marketing strategy for Best Buy in North America
Own the end-to-end customer and shopper marketing agenda across Personal Systems, Gaming and Print
Serve as the primary marketing partner to Best Buy sales, marketing, merchandising and media organizations
Own account marketing strategy, annual planning, investment recommendations and success metrics
Translate customer, shopper and competitive insights into account growth opportunities
Create a connected One HP ecosystem across Best Buy stores, digital properties and customer touchpoints
Lead HP’s in-store presence, including experience principles, design guidelines, demonstrations, fixtures and branded environments
Strengthen omnichannel shopper journeys across retail media, BestBuy.com content, search, ratings and reviews, in-store execution, associate advocacy and post-purchase engagement
Lead product launches, seasonal moments and innovation showcases from strategy through execution
Develop joint business and marketing plans with Best Buy
Improve audience strategy, retail media effectiveness, incrementality and return on investment
Grow attach, services and subscriptions alongside core hardware sales
Build programs to educate and inspire Best Buy associates
Establish measurement frameworks connecting marketing activity to traffic, conversion, share, revenue, profitability, attach and brand outcomes
Monitor business performance and competitive activity, adjust plans and develop scalable pilots and retail experiences
Influence senior HP and Best Buy stakeholders through commercially grounded recommendations
Deliver coordinated execution with Category, Sales, Media, Content, Insights, Finance, Operations and agency teams

Requirements

What you’ll need

Significant experience in retail, shopper marketing, account marketing, eCommerce, category management or retail media
Demonstrated success managing a large, complex omnichannel retail partner; direct Best Buy or consumer-electronics retail experience is strongly preferred
Strong commercial orientation with the ability to connect marketing activity to measurable business outcomes
Deep understanding of retail media, digital shelf fundamentals, in-store experience and omnichannel shopper journeys
Experience developing integrated strategies across multiple product categories and customer touchpoints
Strong analytical skills and comfort using data to identify opportunities, prioritize investment and evaluate performance
Experience influencing senior internal and external stakeholders in a matrixed organization
Excellent communication, leadership and cross-functional collaboration skills
Ability to balance long-term strategic development with fast, disciplined execution
Bachelor’s degree or equivalent practical experience; advanced degree preferred

Benefits

Comp & perks

Bonus and/or equity opportunities
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
4–12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave