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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing Go-to-Market strategies, managing product portfolios, and leading cross-functional teams. Proficient in analytics, customer relationship management, and digital marketing to drive business growth and enhance customer engagement.
Highest-signal resume keywords
Product ManagementGo-to-Market StrategyCustomer Relationship ManagementAnalytics and Data AnalysisAgile Methodology
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingBusiness DevelopmentMarket ResearchNew Product DevelopmentProject ManagementKey Performance IndicatorsValue PropositionsDigital MarketingCustomer SegmentationSales Training Development
Soft Skills
Effective CommunicationResults OrientationLearning AgilityCustomer CentricityMentorship
Tools & Technologies
CRM SystemsAnalytics ToolsMarketing DashboardsDigital Marketing Platforms
Industry Keywords
Personal ComputingPeripherals Portfolio StrategyCross-Functional LeadershipGlobal Marketing OperationsRetailer/Reseller Account Management
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Develop and drive the Peripherals Portfolio Strategy within the Personal Computing / Systems organization
- Develop and secure approval for high-level global PSS plans and budgets aligned with organizational objectives
- Lead cross-functional, cross-organizational teams and agencies in developing and executing introduction plans
- Develop and own a comprehensive GTM scorecard/dashboard, including metrics, goals, and benchmarks
- Lead closed-loop post-analysis for marketing programs and execute indicated actions
- Develop and define global customer segmentation strategies
- Oversee global marketing operations activities, including CRM updates, accrual management, and collateral fulfillment
- Assist in developing advanced sales training materials
- Partner with senior sales management in retailer/reseller account calls and development to strengthen relationships and drive sales
- Champion the portfolio internally and externally
- Provide mentorship and guidance to lower-level employees
- Report directly to the Global Head of the Personal Peripherals portfolio and partner with Personal Peripherals Product Strategy & Planning teams
Requirements
What you’ll need- Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline, or commensurate work experience or demonstrated competence
- Typically 10+ years of work experience, preferably in product marketing, product design, or a related field
- Strong product management background
- Knowledge of Artificial Intelligence (AI)
- Knowledge of Agile Methodology
- Knowledge of Analytics and Data Analysis
- Knowledge of Business Development and Business Strategies
- Knowledge of Customer Relationship Management
- Knowledge of Digital Marketing
- Knowledge of Go-to-Market Strategy
- Knowledge of Key Performance Indicators (KPIs)
- Knowledge of Market Research and Marketing Strategies
- Knowledge of New Product Development
- Knowledge of Product Management, Product Marketing, and Product Strategy
- Knowledge of Project Management
- Knowledge of Value Propositions
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
- Willingness to travel 25%
Benefits
Comp & perks- Bonus and/or equity opportunities
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Flexible paid vacation and sick leave