Small and Medium Business Marketing

HP France

. Define and lead Pan HP LATAM strategy for SMB, aligning objectives with global, regional, and local teams .

Posted 10/28/2026full-timeMexico City • MexicoSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic marketing and regional execution, with a strong focus on digital marketing, e-commerce, and channel strategies. Proficient in managing budgets, leading cross-functional teams, and leveraging data analytics for informed decision-making in the LATAM market.

Highest-signal resume keywords

Strategic MarketingDigital MarketingE-CommerceCross-Functional LeadershipBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic PlanningChannel StrategiesCustomer Journey MappingKPI ConsolidationNegotiationOnsite Experience OptimizationABMUpper-Funnel CampaignsPerformance OptimizationIntegrated Communication Plans

Soft Skills

LeadershipStrategic ThinkingInnovationGrowth MindsetStakeholder Management

Tools & Technologies

DashboardsAIAnalytics

Industry Keywords

LATAM Market DynamicsRetail PlaybooksE-TailSMB MarketingRegional Campaigns

About the role

Key responsibilities & impact

Define and lead Pan HP LATAM strategy for SMB, aligning objectives with global, regional, and local teams
Orchestrate the 4P planning process (Product, Price, Place, Promotion) with Category, Channel, Sales, and GTM teams
Manage budgets and cascade strategies across LATAM countries
Drive regional campaigns, adapting global initiatives for local relevance and impact
Develop integrated communication plans and coordinate Pan-LATAM launches
Optimize digital and channel experiences, including landing pages, content, and performance
Map the full customer journey, identifying gaps and opportunities across touchpoints
Consolidate KPIs and activation plans from local teams for regional reporting
Negotiate alliance funding and optimize onsite experience for e-tail and retail

Requirements

What you’ll need

10+ years of experience in strategic marketing, planning, and regional execution
Proven experience in SMB, channel, and online marketing
Fluency in English and Spanish (Portuguese is a plus)
Knowledge of retail and e-tail playbooks, ABM, and upper-funnel campaigns
Ability to negotiate, optimize onsite experiences, and manage budgets effectively
Expertise in digital marketing, e-commerce, and channel strategies
Strong leadership skills to guide cross-functional teams and manage stakeholders globally, regionally, and locally
Data-driven and tech-savvy, leveraging dashboards, AI, and analytics for decision-making
Deep understanding of LATAM market dynamics, including country-specific nuances
Strategic thinker with a business-first mindset
Innovator with a growth mindset, capable of scaling pilots and driving efficiency