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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in alliance strategy, business development, and go-to-market execution, particularly within Microsoft and Zoom collaboration ecosystems. Proven ability to manage partner investments, develop KPIs, and drive integrated marketing initiatives to achieve business objectives.
Highest-signal resume keywords
Alliance Strategy And Relationship ManagementBusiness Development And Joint Business PlanningGo-To-Market Strategy And 4P ExecutionKPI Development And Business AnalyticsMicrosoft And Zoom Collaboration Ecosystems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business DevelopmentJoint Business PlanningMarket Development Fund ManagementKPI DevelopmentROI MeasurementNew Product IntroductionSales EnablementIntegrated MarketingDemand GenerationCross-Functional Go-To-Market Programs
Soft Skills
Effective CommunicationExecutive PresenceResults OrientationLearning AgilityCustomer Centricity
Tools & Technologies
SalesforceDigital Marketing Tools
Industry Keywords
Collaboration SolutionsPartner MarketingChannel ManagementCategory ManagementMarket Intelligence
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Develop Microsoft- and Zoom-specific alliance growth plans aligned to North America Collaboration objectives
- Translate global alliance strategies into North America market execution plans
- Establish partner-specific KPIs, scorecards, business targets, milestones, owners, and governance
- Develop differentiated value propositions, integrated solution offers, and market positioning
- Negotiate, secure, manage, allocate, and monitor market alliance funding and joint investment vehicles
- Create investment proposals and business cases for alliance-funded initiatives
- Develop and execute integrated 4P plans across product, pricing, placement, and promotion
- Coordinate launch support, demand generation, channel programs, partner enablement, sales incentives, and customer acquisition
- Lead joint messaging, campaign frameworks, sales content, and enablement for HP Collaboration solutions
- Own senior relationships with Microsoft and Zoom regional alliance teams
- Lead quarterly business reviews, annual planning cycles, executive updates, and performance governance
- Negotiate joint marketing, channel, sales, launch, and customer engagement activities
- Track and analyze market share, revenue, volume, attach rates, rebates, funding utilization, pipeline, and program performance
- Assess market trends, competitive actions, customer needs, ecosystem developments, and partner priorities
- Recommend and drive corrective actions when performance is below plan
- Provide performance updates and recommendations to North America Collaboration leadership and stakeholders
- Secure Microsoft and Zoom support for new product introduction launches and strategic portfolio priorities
- Coordinate joint launch readiness, market activation, promotional campaigns, partner enablement, and field execution
- Provide market intelligence, partner input, and customer feedback to influence portfolio and go-to-market decisions
- Support integrated solution launches combining HP hardware, software, services, and partner platforms
- Lead alliance-focused training, sales education, playbooks, and enablement for HP, channel, and partner sales teams
- Build internal and external working relationships and guide cross-functional teams
Requirements
What you’ll need- Four-year or graduate degree in Marketing, Business Administration, or a related discipline, or commensurate work experience and demonstrated competence
- 7-10 years of experience in alliances, business development, partner marketing, sales, channel management, category management, product marketing, or a related field
- Demonstrated experience building joint business plans, managing partner investments, executing cross-functional go-to-market programs, and using performance data to drive business decisions
- Experience with technology ecosystems, collaboration solutions, or Microsoft and Zoom partner motions is strongly preferred
- Alliance strategy and relationship management
- Business development and joint business planning
- Go-to-market strategy and 4P execution
- Partner, channel, and category management
- Demand generation and integrated marketing
- Market development fund and investment management
- KPI development, business analytics, and ROI measurement
- New product introduction and launch management
- Value proposition, solution positioning, and sales enablement
- Executive communication, negotiation, and stakeholder influence
- Microsoft and Zoom collaboration ecosystems
- Salesforce and digital marketing tools
- Effective communication and executive presence
- Results orientation and accountability
- Learning agility and digital fluency
- Customer centricity
- Cross-functional leadership and influence
- Strategic thinking and analytical problem solving
Benefits
Comp & perks- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave