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HP

Creative Director – Consumer Print

HP

. Define and lead the creative vision for the Consumer and SMB Print business, including hardware, supplies, subscriptions, solutions, and digital services .

Posted 9/29/2026full-timeUnited StatesLead💰 $166,050 - $249,100 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in leading creative vision and strategy for consumer and SMB print, with a strong focus on integrated campaigns across digital, social, and traditional channels. Proven ability to manage creative teams and agencies while leveraging consumer insights and emerging technologies to drive brand equity and commercial outcomes.

Highest-signal resume keywords
Creative DirectionIntegrated Campaign ManagementConsumer InsightsTeam LeadershipAI and Emerging Technologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Creative StrategyBrand DevelopmentCampaign Effectiveness MeasurementConceptual Creative ThinkingBudget ManagementE-commerce ExperienceRetail MarketingDigital MarketingSocial Media StrategyConsumer Behavior Analysis
Soft Skills
Excellent CommunicationPresentation SkillsInfluencing Skills
Certifications & Qualifications
Bachelor’s Degree in MarketingMBA or Equivalent Postgraduate Qualification
Industry Keywords
Consumer TechnologyElectronicsDTCE-commerceRetailCreative AgenciesMultidisciplinary TeamsGlobal Brand ExperienceCultural TrendsCreative Organization Transformation

About the role

Key responsibilities & impact
  • Define and lead the creative vision for the Consumer and SMB Print business, including hardware, supplies, subscriptions, solutions, and digital services
  • Set the overall creative vision and strategy for consumer and SMB print
  • Translate consumer insight, cultural trends, and business priorities into distinctive creative platforms
  • Develop ideas that change how consumers think about print and what enables them to create, do, and enjoy
  • Establish differentiated creative expression across markets and consumer touchpoints
  • Develop breakthrough creative ideas that drive brand equity and commercial outcomes
  • Own integrated creative across advertising, digital, social, content, retail, and e-commerce
  • Set the creative bar and direct internal teams and agencies
  • Develop creative approaches across retail media, retailer content, product pages, promotions, and in-store experiences
  • Implement campaign effectiveness measurement frameworks and apply learnings iteratively
  • Explore AI and emerging creative technologies to improve quality, speed, and scale
  • Build a high-performance creative team culture
  • Own succession planning, talent development, and hiring
  • Build partnerships with agencies and creative partners
  • Collaborate with Brand, Insights, Strategy, Product Marketing, Performance, Media, and Sales
  • Partner with the Performance Marketing Senior Manager
  • Present creative strategy and work to senior leadership

Requirements

What you’ll need
  • Significant experience as a Creative Director, Executive Creative Director or equivalent senior creative leader
  • Proven track record of creating distinctive consumer brand work
  • Proven ability to deliver exceptional creative work while effectively managing budgets and resources
  • Experience leading integrated campaigns across digital, social and traditional channels
  • Strong experience managing creative agencies and multidisciplinary teams
  • Experience working across DTC, e-commerce and/or retail environments
  • Exceptional conceptual and strategic creative thinking
  • Strong understanding of consumer behavior and cultural trends
  • Experience working across multiple markets and geographies
  • Excellent communication, presentation and influencing skills
  • Experience in consumer technology, electronics, DTC, e-commerce or retail
  • Experience working for a globally recognized consumer brand
  • Experience transforming creative organizations or operating models
  • Experience using AI and new technologies to accelerate creative development
  • Bachelor’s degree in marketing or a related discipline — required
  • MBA or equivalent postgraduate qualification — strongly preferred

Benefits

Comp & perks
  • Additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only)
  • 25% travel