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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Email Marketing, Marketing Automation, and Customer Journey Management, with a strong focus on Campaign Execution and Audience Segmentation. Proven ability to analyze and optimize engagement strategies while collaborating cross-functionally to drive results.
Highest-signal resume keywords
Email MarketingMarketing AutomationCustomer Journey ManagementPartner MarketingAnalytics & Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle MarketingCampaign ExecutionAudience SegmentationAnalyticsOptimizationProject Management
Soft Skills
Attention to DetailCross-Functional CollaborationEffective CommunicationResults OrientationLearning Agility
Tools & Technologies
Automation PlatformsDigital Nurture Experiences
Industry Keywords
Segment MarketingChannel MarketingPartner MarketingNurture ProgramsEngagement Planning
About the role
Key responsibilities & impact- Execute and optimize customer and partner nurture programs across Print, Personal Systems, and Poly
- Execute multi-touch engagement programs across email, automation platforms, enablement communications, and digital nurture experiences
- Partner with Campaign Managers, Content Strategists, Digital Experience & Optimization, and Growth Marketing teams to optimize customer journeys
- Lead partner enablement communications and activation efforts for SMB, Synergy, and Long Tail partners
- Own email strategy execution, communication sequencing, audience management, testing, deployment, and performance optimization
- Coordinate Campaign Managers, Content Strategists, UX/Web, MarTech, Internal Agency, and Alliance teams for timely delivery
- Identify journey gaps, engagement opportunities, and optimization recommendations with Web and Digital Experience teams
- Manage communication governance, nurture calendars, audience contact strategies, and engagement planning
- Track, analyze, and report engagement, nurture, adoption, and conversion performance
- Support testing and optimization of messaging, timing, sequencing, audience segmentation, and engagement tactics
Requirements
What you’ll need- Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence
- Typically 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field
- Advanced degree with 3-5 years of work experience as an alternative
- Email Marketing & Marketing Automation
- Lifecycle & Nurture Marketing
- Customer Journey Management
- Partner Marketing & Enablement
- Campaign Execution
- Audience Segmentation
- Analytics & Optimization
- Project Management
- Attention to Detail
- Cross-Functional Collaboration
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
- Responds to moderately complex issues within established guidelines
Benefits
Comp & perks- Bonus and/or equity opportunities
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave