FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies within the gaming industry, leveraging market data and consumer insights to drive brand positioning and revenue growth. Proficient in managing multi-channel campaigns, influencer programs, and large-scale gaming events while ensuring alignment with commercial priorities.
Highest-signal resume keywords
Gaming Marketing StrategyIntegrated Multi-Channel CampaignsCreator and Influencer MarketingStakeholder ManagementFluency in German and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing PlanningRevenue ContributionGo-To-Market PlanningBudget ManagementPerformance Measurement
Soft Skills
Strong Business AcumenCross-Functional CollaborationCreative Development
Industry Keywords
Gaming EcosystemEsportsCommunity DynamicsGaming EventsConsumer Electronics
About the role
Key responsibilities & impact- Define and execute the local Gaming Marketing strategy across DACH
- Own end-to-end marketing planning across annual and quarterly cycles
- Translate business goals into marketing plans supporting revenue, market share, and premium-mix ambitions
- Act as the central Gaming Marketing lead for the DACH market
- Use market data, consumer insights, social intelligence, and competitive analysis to inform strategy and investment decisions
- Monitor gaming culture, communities, platforms, and emerging behaviors to identify local opportunities
- Build brand positioning within the gaming category through culturally relevant marketing
- Lead integrated, multi-channel campaigns across brand, performance, retail, e-commerce, and digital touchpoints
- Guide creative development and storytelling
- Own go-to-market plans for gaming product launches and manage product lifecycles
- Coordinate launch plans across Category, Sales, Retail, e-commerce, media, creators, social, and agency partners
- Lead gaming events, esports programs, retail activations, community activations, conventions, and tournaments
- Manage event objectives, concepts, budgets, agencies, partners, logistics, content, execution, and post-event reporting
- Evaluate and lead gaming, esports, and community sponsorships and partnerships
- Develop and own the DACH gaming social-channel strategy and content approach
- Lead agency partners in editorial planning, content production, publishing, community engagement, and channel growth
- Plan and manage creator and influencer programs
- Own gaming media strategy and campaign briefs across brand and performance activity
- Define audiences, channel roles, investment priorities, and measurement frameworks with agencies and stakeholders
- Partner with Retail Sales, Category, e-commerce, and other teams to connect marketing plans with commercial priorities
- Manage agencies and external partners against scopes, timelines, budgets, quality standards, and outcomes
- Own budget planning, tracking, and financial discipline
- Define success measures and report on awareness, consideration, engagement, traffic, conversion, revenue contribution, and ROI
- Turn performance results and learnings into recommendations for future activity
Requirements
What you’ll need- 6+ years of experience in marketing within gaming, consumer electronics, or related industries
- Proven experience in gaming marketing within gaming brands, esports/publishers, or gaming-focused agencies
- Strong understanding of gaming audiences and ability to engage them through relevant marketing approaches
- Hands-on experience with creator and influencer-led marketing programs
- Experience leading integrated, multi-channel marketing campaigns
- Solid business acumen with experience contributing to revenue and commercial targets
- Strong stakeholder management skills in complex, cross-functional environments
- Experience managing agencies and external partners
- Fluency in German and English
- Strong understanding of the gaming ecosystem, community dynamics, and industry trends
- Experience running large-scale gaming events, such as gamescom
- Experience in go-to-market planning for hardware or tech products
Benefits
Comp & perks- Employee-oriented corporate culture focused on enthusiasm, regular feedback, trust, respect, collaboration, and meaningful innovation
- Flexible working hours
- Home office regulations
- 30 paid leave days
- Company pension plans
- Long-term time account
- Bike leasing
- Employee counselling programs
- Wellness initiatives
- Continuous career development
- Global mentoring programs
- E-learning platforms
- Employee Impact Networks, including Next Generation Network, Women’s Network, and Pride Network
- Trainings and after-work networking events