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About the role
Key responsibilities & impact- Design and execute market research studies supporting marketing and business objectives
- Analyze advertising, campaign, and creative trends to identify findings and opportunities
- Translate research results into actionable insights and recommendations for marketing and business stakeholders
- Support marketing creative evaluation and campaign trend analysis
- Partner with external research vendors to manage and deliver research projects
- Maintain accurate, secure, and accessible research data repositories
- Collaborate with internal stakeholders to understand business questions and research needs
- Adhere to ethical, legal, and data privacy requirements
- Contribute to cross-functional initiatives and projects under general direction
- Lead and/or provide expertise to functional project teams
- Work on complex problems requiring in-depth evaluation of multiple factors
Requirements
What you’ll need- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline, or commensurate work experience or demonstrated competence
- Typically 3-5 years of work experience, preferably in marketing, project management, or a related field
- Proven track record of leading end-to-end market research and competitive intelligence projects
- Hands-on experience shaping syndicated and primary research agendas
- Ability to identify industry issues and translate trends into opportunities and threats
- Experience developing actionable marketing recommendations informing strategic planning decisions
- Advertising and creative campaign experience
- Experience managing research vendors, including scoping work, evaluating proposals, and participating in contract negotiations
- Ability to frame business problems and design research projects, including methodology, sample, and instrument
- Working knowledge of research ethics and data privacy and protection requirements, including GDPR and CCPA
- Ability to work independently on complex, ambiguous projects and use sound judgment
- Strong storytelling and presentation skills, including presenting insights to senior leaders
- Preferred: experience in technology, hardware, or B2B/commercial sectors
- Preferred: experience with syndicated data sources and analyst firms such as IDC, Gartner, or Forrester
- Preferred: proficiency in Power BI or similar dashboard and data visualization tools
- Preferred: applied knowledge of statistics and quantitative methods, including segmentation, regression, and conjoint
- Preferred: experience contributing to new product development or go-to-market planning through research
- Preferred: experience using AI tools for research synthesis or analysis
- Preferred: experience and passion for engaging with creative and effective advertising and understanding campaign impact
Benefits
Comp & perks- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
- Bonus and/or equity opportunities