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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies for AI solutions in Higher Education and Research, with a strong focus on market insights, customer engagement, and competitive positioning. Proven ability to translate complex AI technologies into compelling narratives and drive cross-functional collaboration.
Highest-signal resume keywords
Go-To-Market StrategyAI Ecosystem KnowledgeExecutive CommunicationMarket Insights TranslationCross-Functional Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingSolutions MarketingData AnalyticsAI Model DevelopmentProject ManagementAgile MethodologyCloud ComputingHigh-Performance ComputingSoftware DevelopmentChange Management
Soft Skills
StorytellingInfluencing Without AuthorityAnalytical SkillsMentoringCollaboration
Tools & Technologies
JIRAKanbanLean ManufacturingScrumContinuous Improvement Process
Industry Keywords
Higher EducationResearch InstitutionsAI Adoption TrendsCompetitive IntelligenceCustomer EngagementMarket AwarenessThought LeadershipEmerging TechnologiesAI InfrastructureVoice-of-Customer Programs
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own messaging framework, value proposition, and competitive positioning for HP AI solutions in Higher Education & Research
- Define differentiated narratives for universities, research institutions, faculty, researchers, AI centers of excellence, and IT decision makers
- Translate complex AI technologies into business and research outcomes
- Serve as market expert for AI adoption trends, research computing needs, and emerging higher education priorities
- Influence portfolio and roadmap decisions using market insights, customer feedback, and competitive intelligence
- Lead end-to-end go-to-market strategy for Higher Education and Research AI solutions
- Develop segment strategies, audience prioritization, launch plans, and growth initiatives
- Partner with regional teams to drive adoption, pipeline creation, and customer engagement
- Establish success metrics and optimize go-to-market effectiveness
- Align product, marketing, sales, and partner organizations
- Develop sales enablement assets, playbooks, solution briefs, competitive positioning, and executive presentations
- Equip field teams to position HP AI solutions against competitors
- Develop reference architectures, use case frameworks, and customer success stories
- Collaborate with alliance partners, ISVs, hardware providers, and AI ecosystem partners
- Advise sales leadership on market trends, customer requirements, and competitive strategies
- Monitor industry trends, emerging technologies, funding initiatives, competitive movement, and AI adoption
- Conduct voice-of-customer programs and synthesize findings into business recommendations
- Represent HP at industry events, customer engagements, analyst briefings, and thought leadership opportunities
- Develop market insights informing investment priorities, product strategy, and future solution development
- Establish HP as a thought leader in AI infrastructure and solutions for Higher Education and Research
- Lead complex product and solution launches across stakeholder groups
- Drive readiness across sales, marketing, and partner organizations
- Influence revenue growth, pipeline development, customer adoption, and market awareness
- Measure and communicate business impact using data-driven metrics and executive-level reporting
- Mentor and guide less experienced marketing team members
Requirements
What you’ll need- Bachelor's degree in Computer Science, Engineering, Data Science, Marketing, Business, or a related field
- Typically 10+ years of experience in product marketing, product management, solutions marketing, technical marketing, or related GTM roles
- Demonstrated experience marketing AI, high-performance computing, enterprise infrastructure, cloud, software, data analytics, or emerging technologies
- Deep understanding of AI ecosystems, including generative AI, agentic AI, AI model development, inference, data pipelines, and AI infrastructure
- Proven ability to develop compelling technical and business narratives for executive, technical, and practitioner audiences
- Experience leading cross-functional initiatives across product, sales, engineering, marketing, and partner organizations
- Strong executive communication, storytelling, and presentation skills
- Demonstrated ability to influence without authority and drive alignment across complex organizations
- Strong analytical skills and experience translating market insights into actionable GTM strategies
- Knowledge of Agile Methodology, Automation, Change Management, Computer Science, Continuous Improvement Process, JIRA, Kanban Principles, Lean Manufacturing, Milestones, New Product Development, Process Improvement, Product Management, Project Engineering, Project Management, Project Planning, Project Schedules, Risk Management, Scrum, Software Development, and Sprint Planning
- 25% travel
Benefits
Comp & perks- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
- Bonus and/or equity opportunities
- Relocation assistance