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HP

Regional Marketing Campaign Manager

HP

. Lead localized marketing plans and programs based on the global strategy to achieve regional AM Solutions revenue, operating profit, market share, marketing-qualified leads, and ROI .

Posted 9/30/2026full-timeUnited StatesMid-LevelSenior💰 $105,050 - $161,800 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing localized marketing strategies that align with global objectives, focusing on lead generation, campaign performance analysis, and compliance with local regulations. Proficient in utilizing digital marketing tools and techniques to drive customer engagement and optimize marketing effectiveness.

Highest-signal resume keywords
Lead GenerationAccount-Based Marketing (ABM)Campaign Performance AnalysisDigital Marketing TransformationMarket Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Marketing StrategyDemand GenerationEmail MarketingSocial Media MarketingEvent ManagementKPI DefinitionData AnalysisContent CreationCRM ProficiencyProject Management
Soft Skills
Interpersonal SkillsNegotiation SkillsAnalytical MindsetWritten CommunicationVerbal Communication
Tools & Technologies
SalesforceDigital Marketing ToolsAnalytics PlatformsEmail Marketing SoftwareSocial Media Platforms
Industry Keywords
Marketing CommunicationsBusiness To BusinessGo-to-Market StrategyThought LeadershipMarketing Management

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Lead localized marketing plans and programs based on the global strategy to achieve regional AM Solutions revenue, operating profit, market share, marketing-qualified leads, and ROI
  • Translate global marketing strategies into actionable regional plans and manage marketing budgets
  • Conduct market research on local customer behavior, preferences, and trends
  • Develop and maintain a three-month rolling country-level marketing plan and campaign budget
  • Collaborate with sales and cross-functional teams to align campaign strategies and ensure execution
  • Design and implement integrated campaigns across digital, social media, email, ABM, and events
  • Define goals and KPIs; monitor, analyze, and report campaign performance with optimization recommendations
  • Lead customer buying journeys and touchpoint plans using paid and owned media
  • Drive digital marketing transformation using new digital capabilities and touchpoints
  • Ensure compliance with local laws and regulations, including data protection and advertising standards

Requirements

What you’ll need
  • Bachelor’s or Master’s degree in Marketing, Business Administration, or a related discipline, or equivalent work experience or demonstrated competence in lieu of formal education
  • Minimum 5 years of professional experience, preferably in segment marketing, channel marketing, partner marketing, or a related field
  • Proven expertise in lead and demand generation, including planning, ABM, CRM, nurturing, ROI analysis, marketing effectiveness, and event management
  • Ability to craft email copy, event blurbs, social media posts, landing page content, and promotional assets
  • Strong interpersonal and negotiation skills
  • Analytical mindset and ability to interpret data to optimize marketing performance
  • Excellent written and verbal communication skills in English
  • Knowledge of Marketing, Marketing Communications, Marketing Management, Marketing Strategies, Business Marketing, Business To Business, Analytics, ABM, Product Marketing, Project Management, Salesforce, Social Media, Customer Relationship Management, Demand Generation, Digital Marketing, Go-to-Market Strategy, KPIs, Market Research, and Thought Leadership
  • Ability to travel 25% of the time; posting also states Travel: 50%

Benefits

Comp & perks
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave
  • Bonus and/or equity opportunities