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About the role
Key responsibilities & impact- Develop and deliver live, small-group coaching sessions focused on HubSpot tools and use cases
- Lead multiple interactive coaching sessions each week and adapt to cohort needs in real time
- Demonstrate HubSpot solutions and help customers configure concrete items in their portals
- Create supportive learning environments for customer questions, use cases, and peer learning
- Develop short educational videos, workbooks, guides, and follow-up materials
- Collaborate with Instructional Designers and content creators across live and on-demand formats
- Design coaching and content experiences that drive product adoption, activation, and ongoing usage
- Track session impact on customer activation, feature adoption, and product usage
- Collaborate with Academy, Product, Creative, and Marketing teams on launches and strategic initiatives
- Provide structured customer feedback to Product and leadership
- Maintain accurate session and attendance records using Bevy and HubSpot
- Use Asana, AirTable, and Google Suite for planning, content development, and metrics tracking
- Monitor registration and attendance patterns
- Iterate content and facilitation based on NPS, CSAT, feedback, attendance, and usage metrics
- Experiment with new session formats and share insights with the broader team
Requirements
What you’ll need- Fluency in French and Portuguese
- Demonstrated experience leading live trainings, workshops, or group sessions, virtually or in person
- Experience teaching, demonstrating, and troubleshooting on the fly
- Exceptional facilitation and communication skills
- Strong product aptitude and ability to learn new features and connect them to customer use cases across Marketing, Sales, and Service workflows
- Ability to communicate and collaborate with customers and cross-functional teams
- Ability to reach customers through repeatable group-coaching experiences at scale
- Customer empathy and ability to support customers at different stages of their journey
- Ability to adapt to changing priorities and contribute to improvements
- Ability to create well-structured written content for workbooks, guides, and supporting materials
- Ability to independently explore and suggest innovative coaching and content-creation approaches
- Experience working directly with HubSpot, especially across multiple Hubs, preferred
- Experience facilitating global customer audiences across time zones preferred
- Familiarity with event platforms or scaled programs/live onboarding preferred
- Experience creating short-form video content or educational materials preferred
Benefits
Comp & perks- Cash compensation may include annual bonus targets for eligible roles
- Some roles are eligible for equity plan participation and restricted stock units (RSUs)
- HubSpot benefits and perks
- Flexible work arrangements
- In-person team and company events
- Accommodation support for travel limitations or other reasons