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HubSpot

Lead Marketer – AI Usage Automation

HubSpot

. Define the strategy for AI-powered customer automation, including target customers, outreach triggers, communication goals, and customer-journey alignment .

Posted 9/18/2026full-timeRemote • United StatesSenior💰 $122,400 - $195,800 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in defining AI-powered customer automation strategies and designing personalized customer experiences. Proficient in analyzing program performance and collaborating with technical and business stakeholders to drive effective digital customer journeys.

Highest-signal resume keywords
Digital Customer Journey DevelopmentAI-Powered Customer Experience DesignExperiment Design and AnalysisCross-Functional CollaborationData-Driven Marketing Decision Making

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Email AutomationIn-Product CommunicationsAudience EngagementExperimentationOptimizationAI Content EvaluationCustomer Journey Architecture
Soft Skills
Strong Communication SkillsAbility to Work IndependentlyPrioritization
Tools & Technologies
Conversational AIChatbot DevelopmentAvatar Technology
Industry Keywords
Customer AutomationDigital Customer ExperiencesPerformance InsightsMarketing Decisions

About the role

Key responsibilities & impact
  • Define the strategy for AI-powered customer automation, including target customers, outreach triggers, communication goals, and customer-journey alignment
  • Design ideal customer experiences and define required data inputs
  • Translate strategy into briefs for engineering and technical partners and propose architecture improvements
  • Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities
  • Write and quality-assure email and in-app outputs
  • Review AI-generated prompt outputs for clarity, usefulness, accuracy, and alignment with customer outcomes
  • Own experiment design, including hypotheses, treatment and control groups, measurement windows, and success criteria
  • Analyze program performance and experiment results to identify insights and recommend improvements
  • Build executive narratives through readout decks, QBR materials, and senior leadership briefings
  • Develop repeatable approaches, frameworks, and learnings to scale effective digital customer experiences

Requirements

What you’ll need
  • Proven experience developing and executing digital usage communications across email automation and in-product communications
  • Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization
  • Experience using data and performance insights to make marketing decisions and improve results
  • Experience partnering across functions to move complex initiatives from strategy through execution
  • Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans
  • Strong communication skills with technical and non-technical partners
  • Experience designing AI-powered, highly personalized customer experiences
  • Experience evaluating AI-generated content or prompt outputs for customer-facing experiences
  • Familiarity with building conversational AI, avatar, and chatbot experiences (nice-to-have)
  • Experience partnering on the architecture or technical design of scalable digital customer journeys (nice-to-have)

Benefits

Comp & perks
  • Cash compensation may include base salary, on-target commission for eligible roles, and annual bonus targets for eligible roles
  • Some roles are eligible to participate in HubSpot’s equity plan and receive restricted stock units (RSUs)
  • Some roles may be eligible for overtime pay
  • Benefits and perks to help employees grow better
  • Flexible work arrangements and connection-focused in-person events
  • Accommodation support for travel limitations or other reasons
  • Disability accommodations or assistance during the hiring process