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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining AI-powered customer automation strategies and designing personalized customer experiences. Proficient in analyzing program performance and collaborating with technical and business stakeholders to drive effective digital customer journeys.
Highest-signal resume keywords
Digital Customer Journey DevelopmentAI-Powered Customer Experience DesignExperiment Design and AnalysisCross-Functional CollaborationData-Driven Marketing Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email AutomationIn-Product CommunicationsAudience EngagementExperimentationOptimizationAI Content EvaluationCustomer Journey Architecture
Soft Skills
Strong Communication SkillsAbility to Work IndependentlyPrioritization
Tools & Technologies
Conversational AIChatbot DevelopmentAvatar Technology
Industry Keywords
Customer AutomationDigital Customer ExperiencesPerformance InsightsMarketing Decisions
About the role
Key responsibilities & impact- Define the strategy for AI-powered customer automation, including target customers, outreach triggers, communication goals, and customer-journey alignment
- Design ideal customer experiences and define required data inputs
- Translate strategy into briefs for engineering and technical partners and propose architecture improvements
- Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities
- Write and quality-assure email and in-app outputs
- Review AI-generated prompt outputs for clarity, usefulness, accuracy, and alignment with customer outcomes
- Own experiment design, including hypotheses, treatment and control groups, measurement windows, and success criteria
- Analyze program performance and experiment results to identify insights and recommend improvements
- Build executive narratives through readout decks, QBR materials, and senior leadership briefings
- Develop repeatable approaches, frameworks, and learnings to scale effective digital customer experiences
Requirements
What you’ll need- Proven experience developing and executing digital usage communications across email automation and in-product communications
- Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization
- Experience using data and performance insights to make marketing decisions and improve results
- Experience partnering across functions to move complex initiatives from strategy through execution
- Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans
- Strong communication skills with technical and non-technical partners
- Experience designing AI-powered, highly personalized customer experiences
- Experience evaluating AI-generated content or prompt outputs for customer-facing experiences
- Familiarity with building conversational AI, avatar, and chatbot experiences (nice-to-have)
- Experience partnering on the architecture or technical design of scalable digital customer journeys (nice-to-have)
Benefits
Comp & perks- Cash compensation may include base salary, on-target commission for eligible roles, and annual bonus targets for eligible roles
- Some roles are eligible to participate in HubSpot’s equity plan and receive restricted stock units (RSUs)
- Some roles may be eligible for overtime pay
- Benefits and perks to help employees grow better
- Flexible work arrangements and connection-focused in-person events
- Accommodation support for travel limitations or other reasons
- Disability accommodations or assistance during the hiring process
