Lead Marketer, AI Usage Automation

HubSpot

. Define the strategy for AI-powered customer automation, including target customers, outreach triggers, communication goals, and customer-journey fit .

Posted 9/18/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing AI-powered customer automation strategies and optimizing digital customer journeys. Proficient in analyzing performance metrics and communicating insights to stakeholders for informed decision-making.

Highest-signal resume keywords

Digital Customer Journey OptimizationAI-Powered Customer Experience DesignData-Driven Marketing Decision MakingCross-Functional CollaborationStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email AutomationIn-Product CommunicationsExperiment DesignPerformance AnalysisAI Content Evaluation

Soft Skills

Independent WorkPrioritizationProblem Solving

Tools & Technologies

Conversational AIChatbot DevelopmentData Analytics Tools

Industry Keywords

Customer EngagementAudience InsightsDigital Experience Frameworks

About the role

Key responsibilities & impact

Define the strategy for AI-powered customer automation, including target customers, outreach triggers, communication goals, and customer-journey fit
Design customer experiences and define required data inputs; translate strategy into engineering briefs and propose architecture improvements
Align technical and business stakeholders, establish ways of working, connect teams, and resolve competing priorities
Write and quality-assure email and in-app outputs
Review AI-generated prompt outputs for clarity, usefulness, accuracy, and alignment with customer outcomes
Design experiments, including hypotheses, treatment and control groups, measurement windows, and success criteria
Analyze program performance and experiment results; recommend improvements and future strategy
Create executive narratives through readout decks, QBR materials, and senior leadership briefings
Develop repeatable approaches, frameworks, and learnings to scale digital customer experiences
Communicate strategy, performance, and recommendations to senior leaders

Requirements

What you’ll need

Proven experience developing and executing digital usage communications across email automation and in-product communications
Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization
Experience using data and performance insights to make marketing decisions and improve results
Experience partnering across functions to move complex initiatives from strategy through execution
Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans
Strong communication skills with technical and non-technical partners
Experience designing AI-powered, highly personalized customer experiences
Experience evaluating AI-generated content or prompt outputs for customer-facing experiences
Familiarity with building conversational AI, avatar, and chatbot experiences (nice to have)
Experience partnering on architecture or technical design of scalable digital customer journeys (nice to have)

Benefits

Comp & perks

Flexible work arrangements, including Remote or Office options
In-person onboarding for Engineering team members
In-person Product Group Summit and other gatherings for broader Product team members
Alternative arrangements available for travel limitations or other reasons
Disability accommodations and assistance
AI-assisted screening or assessment with human hiring decisions