Lead Marketer, AI Usage Automation

HubSpot

. Define the strategy for AI-powered customer automation, including target customers, outreach signals, communication goals, and customer-journey fit .

Posted 9/18/2026full-timeRemote • IrelandSenior💰 €69,200 - €105,298 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing AI-powered customer automation strategies and designing personalized customer experiences. Proficient in analyzing program performance and leveraging data insights to optimize digital customer journeys.

Highest-signal resume keywords

Digital Customer Journey DevelopmentAI-Powered Customer Experience DesignExperiment Design and AnalysisCross-Functional CollaborationData-Driven Marketing Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email AutomationIn-Product CommunicationsAudience EngagementExperimentationOptimizationAI-Generated Content EvaluationCustomer Experience DesignPerformance Insights Analysis

Soft Skills

Strong Communication SkillsAbility to Work IndependentlyPrioritization Skills

Tools & Technologies

Conversational AIChatbot DevelopmentAvatar Technology

Industry Keywords

Customer AutomationDigital Customer ExperiencesExecutive NarrativesFramework Development

About the role

Key responsibilities & impact

Define the strategy for AI-powered customer automation, including target customers, outreach signals, communication goals, and customer-journey fit
Design customer experiences and data inputs; translate strategy into engineering briefs and propose architecture improvements
Align technical and business stakeholders, establish ways of working, connect teams, and resolve competing priorities
Write and quality-assure email and in-app outputs; review AI-generated prompt outputs
Own experiment design, including hypotheses, treatment and control groups, measurement windows, and success criteria
Analyze program performance and experiment results; identify insights and recommend improvements
Build executive narratives through readout decks, QBR materials, and senior leadership briefings
Develop repeatable approaches, frameworks, and learnings to scale digital customer experiences

Requirements

What you’ll need

Proven experience developing and executing digital usage communications across email automation and in-product communications
Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization
Experience using data and performance insights to make marketing decisions and improve results
Experience partnering across functions to move complex initiatives from strategy through execution
Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans
Strong communication skills with technical and non-technical partners
Experience designing AI-powered, highly personalized customer experiences
Experience evaluating AI-generated content or prompt outputs for customer-facing experiences
Familiarity with building conversational AI, avatar, and chatbot experiences (nice to have)
Experience partnering on architecture or technical design of scalable digital customer journeys (nice to have)

Benefits

Comp & perks

Cash compensation may include annual bonus targets for eligible roles
Some roles are eligible to participate in HubSpot’s equity plan and receive restricted stock units (RSUs)
HubSpot benefits and perks to help employees grow better
Flexible work arrangements
In-person onboarding and team/product gatherings, with accommodations available for travel limitations
Disability accommodations and assistance during the hiring process