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HubSpot

Staff Product Designer, Design Systems – Visual

HubSpot

. Design and steward the three-tier token graph—global, semantic, and component-specific—for multi-theme, multi-platform, and multi-density requirements .

Posted 9/21/2026full-timeRemote • United StatesLead💰 $190,100 - $304,200 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in multi-tier token architecture and visual design systems, with a strong focus on aesthetic quality, design principles, and machine-readable design systems. Capable of leading cross-functional collaborations and communicating complex design decisions effectively.

Highest-signal resume keywords
Multi-Tier Token ArchitectureVisual Design SystemsMachine-Readable Design SystemsDesign Principles DevelopmentCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Token System DesignSemantic AbstractionNaming ConventionsDesign Language EvolutionVisual Quality StandardsBreaking Change ManagementAesthetic Output PortfolioImplementation FidelityDesign Tenets DeploymentAI Tool Ingestion
Soft Skills
Compelling Presentation SkillsStrong Cross-Functional RelationshipsClear Communication
Tools & Technologies
Tokens StudioStyle DictionaryFigma Variables APIMCP IntegrationsGenerative UI Systems
Industry Keywords
Enterprise ScaleGovernanceToken Drift PreventionDesign IntentAesthetic Quality Bar

About the role

Key responsibilities & impact
  • Design and steward the three-tier token graph—global, semantic, and component-specific—for multi-theme, multi-platform, and multi-density requirements
  • Make and defend architectural token decisions on naming conventions, tier boundaries, semantic abstraction levels, and flexibility versus constraint
  • Manage token migrations through safe, phased rollout processes and governance
  • Own Trellis’s visual language across color, typography, spacing, iconography, and motion
  • Serve as the final eye on visual quality and hold the aesthetic quality bar
  • Develop and communicate design principles and tenets
  • Make the Trellis token layer machine-readable for AI coding tools, MCP integrations, and generative UI systems
  • Partner with product teams across HubSpot as the token and visual language authority
  • Collaborate with engineers on implementation fidelity and design intent
  • Contribute to Trellis governance, contribution reviews, quality standards, and policies preventing token drift

Requirements

What you’ll need
  • Prior hands-on ownership of a multi-tier token architecture at enterprise scale
  • Experience designing and shipping a token system for a multi-product or multi-platform environment
  • Track record of making consequential token architecture decisions, including naming, tier structure, semantic abstraction, and breaking change management
  • Full command of visual design as a systems discipline, including color, typography, spacing, iconography, and motion
  • Experience evolving a mature design language
  • Portfolio demonstrating the aesthetic output of token and systems work
  • Ability to form and deploy design tenets
  • Working knowledge of or demonstrated interest in machine-readable design systems, including W3C DTCG token format and AI tool ingestion
  • Familiarity with Tokens Studio, Style Dictionary, Figma Variables API, and emerging MCP/AI integrations
  • Staff-level autonomy
  • Ability to partner with engineering on implementation fidelity and technical constraints
  • Ability to communicate token architecture decisions to non-specialist stakeholders
  • Experience holding the visual quality standard for a system used by many designers
  • Expert-level design craft and ability to lead multiple projects at a time
  • Compelling presentation skills and a clear, informed point of view
  • Strong cross-functional relationships and understanding of strategy and business goals

Benefits

Comp & perks
  • Annual bonus targets under HubSpot’s bonus plan for eligible roles
  • Equity plan participation with restricted stock units (RSUs) for eligible roles
  • Overtime pay for eligible roles
  • Flexible work options
  • In-person Product Group Summit and other gatherings
  • Accommodation support for travel limitations or other reasons
  • Benefits and perks to help employees grow better