Brand Marketing Manager

Huckberry

. Lead strategy and execution for Huckberry's tentpole brand campaigns, building integrated, 360° marketing plans designed to grow brand awareness and share of search .

Posted 10/27/2026full-timeAustin • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated brand marketing campaigns, with a strong focus on brand health measurement and community engagement. Proven ability to manage teams and execute multi-channel marketing strategies in the men's outdoor and lifestyle sectors.

Highest-signal resume keywords

Brand MarketingIntegrated Campaign ManagementPeople ManagementBrand Health MeasurementExperiential Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningBrand Brief CreationSocial AnalyticsBudget ManagementProject ManagementMarket AnalysisEvent PlanningContent StrategyPerformance TrackingRetail Marketing

Soft Skills

Excellent CommunicationStorytellingInterpersonal SkillsCreative ThinkingAttention to Detail

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

Men's LifestyleOutdoor IndustryApparel IndustryBrand AwarenessCommunity ProgrammingSocial EngagementMarket TakeoversBrand CollaborationsVisual IdentityFast-Paced Environment

About the role

Key responsibilities & impact

Lead strategy and execution for Huckberry's tentpole brand campaigns, building integrated, 360° marketing plans designed to grow brand awareness and share of search
Create clear, inspiring brand briefs aligning Creative, Copy, Design, and channel owners to a single campaign idea
Partner with Product Marketing to connect franchise product campaigns to tentpole brand moments
Own the brand marketing plan for key cities, leading market takeovers, supporting store opening moments, and local community programs
Manage and develop the Social and Events team by setting priorities, coaching, and maintaining a high bar for craft and brand consistency
Work with the Social Lead to iterate strategy, align content with Huckberry's voice, amplify campaign and key city moments, and grow an engaged community
Support the Event Lead in driving the multi-channel events calendar, including in-store events, activations, community programming, sponsorships, budgets, vendors, and logistics
Partner with Brand Partnerships on ambassador, creator, and brand collaborations
Ensure consistent voice, visual identity, and master brand presence across house brands, channels, and retail
Monitor trends, competitors, and culture within the men's outdoor and style landscape
Manage project timelines, budgets, and resources for timely campaign delivery
Track brand health and campaign performance, including brand awareness, share of search, social engagement, and key city results
Build campaign recap decks and present results and insights to internal and external stakeholders

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or a related field.
A minimum of 4-6 years of experience in Brand Marketing, preferably in the men's lifestyle, outdoor, or apparel industry
At least 1-2 years of direct people management experience, ideally leading Social, Content, or Events team members
Proven track record of leading integrated brand campaigns from brief through recap
Experience planning and executing experiential, retail, or field marketing in-market
Comfort with brand health measurement, including brand trackers, share of search, and social analytics
Strong understanding of the men's outdoor and style landscape
Excellent communication, storytelling, presentation, and interpersonal skills
Creative thinker with the ability to see the big picture and pay attention to detail
Ability to work in a fast-paced, dynamic environment and adapt to evolving business needs
Ability to travel to key markets for events and activations

Benefits

Comp & perks

Medical, Dental, Vision benefits
401(k) and employer match
Annual Huckberry shopping credits
Paid Sabbatical leave at 4 years
Summer Fridays
Weekly catered lunch
Monthly happy hours
Mental health resources
Paid Parental Leave
Paid Vacation & Paid Sick Leave
Volunteer Time Off
Generous employee discount
Annual offsites
Relocation support will be provided to a remote hire