Huckberry

Marketing

• Drive and execute retention campaigns that deepen loyalty to the Huckberry brand
• Manage production of the Huckberry Newsletter, delivered to a community of 1M+ three times per week
• Brief and guide creative teams through weekly cycles to deliver 3 emails per week and 4 SMS campaigns per month on time
• Partner with Go-To-Market and Merchandising to source product selection, align positioning, and balance company initiatives with customer demand
• Coordinate campaign feedback and streamline edits from stakeholders from planning through product launch
• Own recurring reporting across email and SMS campaigns, using customer insights and seasonal merchandising trends to identify learnings and opportunities
• Partner with the Retention Marketing Manager to design and execute A/B tests
• Identify bottlenecks and establish scalable systems and workflows to improve launch efficiency, creative delivery schedules, and cross-team alignment
• Report to the Retention Marketing Senior Manager in the eCommerce Department

Retention Marketing Associate

Product Marketing

• Translate product roadmaps and seasonal adventure priorities into comprehensive omni-channel marketing campaigns
• Manage marketing plans for key franchises, defining seasonal and always-on moments to keep hero performance styles fresh
• Write clear, comprehensive marketing briefs covering the product story, key benefits, target customer, and channel deliverables
• Manage end-to-end campaign execution for product launches, including timelines, deliverables, and risk mitigation
• Coordinate Product, Creative, Ops, and Channels to launch campaigns on time with a cohesive technical performance story
• Build and manage product knowledge resources covering fabric technology, fit guides, and outdoor use cases
• Monitor outdoor apparel, adventure travel, and performance lifestyle categories for competitive insights
• Track campaign performance metrics and deliver post-launch recaps with recommendations for future launches

Retention Marketing Associate

Product Marketing Associate