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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing omni-channel marketing campaigns, with a strong focus on product marketing within the outdoor apparel and performance gear sectors. Proficient in translating technical specifications into compelling consumer narratives while leveraging data-driven insights to optimize campaign performance.
Highest-signal resume keywords
Product Marketing ExperienceOmni-Channel Campaign ManagementDigital Marketing ChannelsCross-Functional Team CoordinationExcellent Written and Verbal Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionMarketing Brief WritingPerformance Metrics TrackingTechnical Specs TranslationData Analysis
Soft Skills
Organizational SkillsAdaptabilityCollaboration
Tools & Technologies
Google WorkspaceAsanaProject Management Tools
Industry Keywords
Outdoor ApparelPerformance GearActive Lifestyle BrandsAdventure LifestyleCompetitive Insights
About the role
Key responsibilities & impact- Translate product roadmaps and seasonal adventure priorities into comprehensive omni-channel marketing campaigns
- Manage marketing plans for key franchises, defining seasonal and always-on moments to keep hero performance styles fresh
- Write clear, comprehensive marketing briefs covering the product story, key benefits, target customer, and channel deliverables
- Manage end-to-end campaign execution for product launches, including timelines, deliverables, and risk mitigation
- Coordinate Product, Creative, Ops, and Channels to launch campaigns on time with a cohesive technical performance story
- Build and manage product knowledge resources covering fabric technology, fit guides, and outdoor use cases
- Monitor outdoor apparel, adventure travel, and performance lifestyle categories for competitive insights
- Track campaign performance metrics and deliver post-launch recaps with recommendations for future launches
Requirements
What you’ll need- 2–4 years of product marketing experience, ideally within outdoor apparel, performance gear, or active lifestyle brands
- An authentic connection to the adventure lifestyle and an intuitive understanding of the modern, active consumer
- Exceptionally organized with a track record of running multi-channel campaigns seamlessly across cross-functional teams (Product, Merch, Creative)
- Proven ability to translate complex technical specs and fabric science into inspiring, benefit-driven consumer narratives
- Solid understanding of digital marketing channels (e-commerce, email, performance) and the ability to turn campaign data into actionable insights
- Excellent written and verbal communicator; proficient in Google Workspace and project management tools (e.g., Asana)
- Thrives in a fast-paced environment, adapts quickly to shifting needs, and embraces "gear for growth" mindset
- A background in product marketing within outdoor, lifestyle apparel, or gear is strongly preferred
Benefits
Comp & perks- Medical, Dental, Vision benefits
- 401(k) and employer match
- Annual Huckberry shopping credits
- Paid Sabbatical leave at 4 years
- Summer Fridays
- Weekly catered lunch
- Monthly happy hours
- Mental health resources
- Paid Parental Leave
- Paid Vacation & Paid Sick Leave
- Volunteer Time Off
- Generous employee discount
- Annual offsites
- Relocation support will be provided for remote hires