CRO Marketing Manager – Web

Huckleberry Labs

. Own a web conversion target contributing to the broader user acquisition goal .

Posted 9/29/2026contractRemote • California • United StatesMid-LevelSenior💰 $50 - $65 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in conversion rate optimization and web growth, with a strong focus on A/B testing, event instrumentation, and performance reporting. Capable of collaborating cross-functionally to enhance user acquisition and deliver impactful web experiences.

Highest-signal resume keywords

Conversion Rate OptimizationA/B TestingEvent InstrumentationWeb Performance ReportingAI Tooling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web GrowthExperimentationTest Plan WritingMetrics DefinitionPerformance UpdatesInteractive Web ExperiencesEngineering SpecificationsMonetization Risk IdentificationContent Taxonomy ManagementWeb Optimization Standards

Soft Skills

Strong WritingCollaboration

Tools & Technologies

Testing PlatformContentfulAI-Driven Testing SystemsStructured DataAPIs

Industry Keywords

User AcquisitionClinical GuidelinesPediatric RecommendationsCross-Functional Collaboration

About the role

Key responsibilities & impact

Own a web conversion target contributing to the broader user acquisition goal
Drive conversion across blog and promotional units, landing pages, account creation, checkout, pricing, and paywall
Operate and extend the experimentation program, including weekly promotional-unit copy testing
Write test plans, define metrics and call conditions, and maintain the testing roadmap and tracker
Deliver performance updates and test readouts to marketing leadership
Publish quarterly web priorities and contribute web reporting to executive and board updates
Conceive, scope, and impact-size interactive web experiences such as calculators, quizzes, and guided recommendations
Write engineering build specifications covering logic, edge cases, handoff behavior, and event instrumentation
Partner with the Guidance team to establish clinical thresholds and logic and source recommendations to recognized pediatric guidelines
Identify monetization risks and recommend against builds that give away paid in-app mechanics
Maintain and extend AI-driven testing systems and build new systems with documented logic, state tracking, edge-case handling, and human approval gates
Partner with Business Analytics on web-performance instrumentation and reporting
Specify and validate event instrumentation for new experiences and flag unsuitable metrics
Keep Contentful content taxonomy aligned with downstream reporting
Set and document web optimization and A/B testing standards
Lead web projects end-to-end and serve as web scoping partner for commerce and partnership integrations
Consult on initiatives affecting web performance and represent web conversion in the weekly cross-functional User Acquisition sync
Collaborate with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition

Requirements

What you’ll need

5+ years in conversion rate optimization, web growth, or experimentation
Experience carrying a conversion, acquisition, or revenue target and demonstrating before/after results
Hands-on experience building, launching, and reading out A/B and multivariate tests on a testing platform
Ability to define metrics, specify event instrumentation, identify misleading measurement, and work with structured data and APIs without engineering support for routine work
Demonstrated experience building working systems with AI tooling, including handling failure cases and maintaining human-in-the-loop controls
Ability to write clear engineering specifications and participate in technical scoping conversations
Ability to recognize when content or tool output needs clinical review and route it to experts
Strong writing focused on product positioning and placement

Benefits

Comp & perks

6 month, 40 hours per week, 1099 contract position