Huckleberry Labs

Brand Designer

• Partner with Product, Marketing, and Engineering to create a cohesive Huckleberry brand experience across the app, App Store, huckleberry.com, campaigns, paid media, lifecycle, content, and other brand touchpoints
• Help maintain and expand a flexible brand system that scales with business needs
• Collaborate with the Creative Director to define Huckleberry's visual identity across experiences and channels
• Champion the brand and establish a consistent, distinctive point of view across the organization
• Partner with Product Design to bring the brand into the product experience
• Brief and collaborate with external partners across illustration, motion, video, and agency engagements
• Design through iteration, experimentation, audience insights, and performance data
• Ensure consistency across marketing channels and identify opportunities to evolve the visual system
• Provide thoughtful feedback across Marketing, Product, and Design teams
• Help define and evolve Huckleberry's visual identity across the business
• Contribute to brand refresh and website redesign initiatives
• Develop the brand system in Figma and design individual campaigns and experiences

Senior Brand Designer

Operations

• Own and manage the Creative Production Asana board as the single source of truth for in-flight production work
• Manage request intake, ensuring new requests are scoped and assigned appropriately
• Set deadlines, timelines, and workbacks for creative production deliverables
• Align priorities with the creative team, balancing bandwidth against incoming demand
• Provide regular status updates and gather stakeholder feedback throughout the production workflow
• Manage creative assets in Google Drive, keeping files organized and easy to find
• Run a recurring weekly sync to review status, surface blockers, and align on priorities with the creative team
• Own and manage Brand Web tickets via the Web-Brand JIRA board
• Serve as the point of contact between Dev and Growth on brand web requests
• Align priorities across Dev, Growth, and the creative team
• Communicate status updates to stakeholders on open tickets and initiatives via Slack and JIRA
• Work closely with the entire marketing team and external product partners

Creative Operations Manager – Contract

Conversion Rate Optimizer

• Own a web conversion target contributing to the broader user acquisition goal
• Drive conversion across blog and promotional units, landing pages, account creation, checkout, pricing, and paywall
• Operate and extend the experimentation program, including weekly promotional-unit copy testing
• Write test plans, define metrics and call conditions, and maintain the testing roadmap and tracker
• Deliver performance updates and test readouts to marketing leadership
• Publish quarterly web priorities and contribute web reporting to executive and board updates
• Conceive, scope, and impact-size interactive web experiences such as calculators, quizzes, and guided recommendations
• Write engineering build specifications covering logic, edge cases, handoff behavior, and event instrumentation
• Partner with the Guidance team to establish clinical thresholds and logic and source recommendations to recognized pediatric guidelines
• Identify monetization risks and recommend against builds that give away paid in-app mechanics
• Maintain and extend AI-driven testing systems and build new systems with documented logic, state tracking, edge-case handling, and human approval gates
• Partner with Business Analytics on web-performance instrumentation and reporting
• Specify and validate event instrumentation for new experiences and flag unsuitable metrics
• Keep Contentful content taxonomy aligned with downstream reporting
• Set and document web optimization and A/B testing standards
• Lead web projects end-to-end and serve as web scoping partner for commerce and partnership integrations
• Consult on initiatives affecting web performance and represent web conversion in the weekly cross-functional User Acquisition sync
• Collaborate with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition

CRO Marketing Manager – Web

QA Engineer

• Lead and grow a globally distributed team of 12 QA engineers across manual and automated testing
• Partner with the outsourcing partner to staff pods, set the quality bar for partner engineers, and build a blended team
• Build and execute a hiring strategy aligned with team and company goals
• Establish team performance processes, standards, and documentation
• Mentor team members through one-on-ones, feedback, coaching, and performance management
• Own the go/no-go decision on release readiness and accountability for it
• Identify and surface quality risks early in the release cycle
• Negotiate release trade-offs with product and engineering stakeholders
• Reduce post-release defects and hotfix rates; monitor production quality and lead incident response
• Provide C-level visibility into quality coverage and execute plans for effective test coverage
• Establish quality KPIs with leadership and drive progress toward goals
• Champion and implement shift-left quality practices
• Establish QA best practices and communicate them to engineering partners
• Improve QA processes, tools, and automation opportunities
• Document testing standards and maintain test case libraries
• Report directly to the CTO and own the QA function end to end

QA Manager

Consultant

• Review articles, in-app short-form guidance, and images related to starting solids, toddler nutrition, and pre-school feeding for children 6 months to 5 years of age
• Audit and fact-check evidence-based guidance for alignment with current pediatric nutrition guidelines and peer-reviewed research
• Consult with the product team on solid-food features and product areas
• Participate in Q&As with writers and answer nutrition-related questions
• Collaborate with content leads and relevant experts to recommend and implement updates as guidance evolves
• Provide responsive, on-demand content reviews and expert feedback during the solid foods launch
• Participate in video-call discussions to ensure content accuracy, clarity, and trust

Senior Brand Designer

Creative Operations Manager – Contract

CRO Marketing Manager – Web

QA Manager

Dietician Consultant – Contract, Part-Time