Director of Influencer Marketing – Americas

Huda Beauty

. Develop and implement regional influencer strategies across micro, mid-tier, macro, and celebrity influencers .

Posted 10/13/2026full-timeNew York City • New York • United StatesLead💰 $125,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing influencer marketing strategies, with a strong focus on beauty and fragrance industries. Proven ability to analyze campaign performance, manage budgets, and foster relationships with influencers across various demographics.

Highest-signal resume keywords

Influencer Marketing ExperienceCampaign ManagementSocial Media StrategyBudget ManagementRelationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer Strategy DevelopmentCampaign Effectiveness MeasurementContent Performance AnalysisNegotiation SkillsKPI Establishment

Soft Skills

Exceptional Written CommunicationCreative ThinkingAttention to DetailAdaptabilityCollaboration

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Beauty IndustryFragrance MarketingMicro-InfluencersSocial PlatformsPop Culture Trends

About the role

Key responsibilities & impact

Develop and implement regional influencer strategies across micro, mid-tier, macro, and celebrity influencers
Identify new talent and influencers across demographics and markets while nurturing the existing influencer community
Collaborate with Global Marketing to maintain consistent brand equity and storytelling and adapt plans to regional needs
Collaborate with Brand, Agencies, and E-commerce departments to support overall business needs
Plan and execute invite lists for regional and global events and monitor activation performance and KPIs
Scale and evolve influencer seeding strategies with Global teams, including lifestyle, wellness, and fragrance communities
Lead PR strategy with agency partners to maintain brand relevance across the editor community
Develop and manage the influencer marketing budget and ensure cost-effective strategies
Lead paid partnerships, negotiate influencer contracts, and align briefs, deliverables, and KPIs
Monitor pop culture, social media, influencer trends, emerging technologies, platforms, and platform updates
Establish KPIs, measure campaign effectiveness, and distribute insights through monthly reporting
Monitor expenses, analyze ROI, and adjust strategies accordingly

Requirements

What you’ll need

Bachelor’s degree
10+ years of influencer or related marketing experience
At least 4 years’ experience in identifying, engaging, and working with celebrity, micro-influencers and editors
Proven track record of successful campaigns in the beauty or fragrance space and existing relationships with influencers or talent managers
Exceptional written communication skills with keen attention to detail
Experience developing, executing and refining social and influencer strategies
Strong understanding of different social platforms, content performance, content best practices, and organic/paid rights & usage
Knowledge of pop culture, social media, and emerging influencer trends
Passion for beauty and willingness to learn and innovate
Ability to thrive in a fast-paced, start-up environment
Creative thinking to drive disruptive content and campaigns promoting brand growth

Benefits

Comp & perks

Monthly “Self-Love Days” – at company discretion
401(k) matching contributions
Premium Medical/Dental/Vision coverage for employee plus dependents
Monthly coaching sessions with our in-house Success Coach
Employee discounts on all Huda Beauty products
Hybrid working schedules (home & office)
Quarterly product gifting