Creative Strategist

Hunderunde

. Develop creative strategies for Meta and Google, including angles, hooks, and formats .

Posted 10/23/2026full-timeCologne • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing creative advertising strategies and managing campaigns across Meta Ads Manager and Google Ads. Proficient in utilizing AI tools for research and concept development while ensuring compliance with legal advertising requirements.

Highest-signal resume keywords

Paid Social ExperiencePaid Search ExperienceMeta Ads Manager ProficiencyGoogle Ads ProficiencyAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementCreative Strategy DevelopmentPerformance EvaluationAttribution ToolsCopywritingConcept DevelopmentEditingData AnalysisLegal Compliance in AdvertisingHigh-Performing Creatives Ownership

Soft Skills

Decision-MakingResponsibilityCollaborationCreativityHonesty

Tools & Technologies

Meta Ads ManagerGoogle AdsClaudeChatGPTAttribution Tools

Industry Keywords

DTCE-CommerceCustomer Acquisition CostReturn on Ad SpendClick-Through RateHook Rate

About the role

Key responsibilities & impact

Develop creative strategies for Meta and Google, including angles, hooks, and formats
Analyze real customer feedback from comments, reviews, DMs, and support tickets
Use Claude, ChatGPT, and comparable AI tools for research, concept development, and briefings
Brief editors, designers, and on-camera talent
Create concept one-pagers, shoot briefs, and cut briefs
Set up, manage, test, and scale campaigns in Meta Ads Manager and Google Ads
Evaluate performance using attribution tools and determine the next round of tests
Collaborate with the Social and Creator teams to develop high-performing ads from creator content
Develop creative advertising claims for dog food within legal requirements
Work directly with Luis, Co-Founder and Head of Marketing and Brand

Requirements

What you’ll need

2–3 years of experience in Paid Social and Paid Search, ideally in DTC or e-commerce
Hands-on experience with Meta Ads Manager and Google Ads, including Search, PMax, and YouTube/Demand Gen
Proven ownership of high-performing creatives and the ability to explain what drives their success
Experience with AI tools such as Claude and ChatGPT, as well as building proprietary workflows for research, concepts, and briefings
A strong feel for hooks, editing, and copy, with the ability to create compelling briefs
Understanding of CAC, ROAS, CTR, and hook rate
An owner’s mindset, with a willingness to make decisions and take responsibility
Honesty is a non-negotiable requirement

Benefits

Comp & perks

Meaningful work: 5% of net revenue goes to animal welfare
Hybrid work: 3 days in the office in Cologne and 2 days remote
Workations: The entire team travels together twice a year
30 days of vacation
Professional development budget for courses, conferences, and tools
Attractive office on Schanzenstraße in Cologne
Open culture with direct access to the founders and shared transparency around figures and decisions